VP of Sales

About this role

POSITION OVERVIEW

Bluefish is hiring a VP of Sales to own and scale the new logo acquisition function at the most consequential moment in the company’s growth. The go-to-market motion is transitioning from founder-led to team-led. The inbound pipeline is strong and growing. The product is winning. What the business needs now is a leader who can build the engine that captures that momentum at scale.

This is not a role for someone who manages from above. The VP of Sales will inherit a team of six — one head, three directors, two juniors and will be expected to sell alongside them before reorganizing them. The ability to sit across from a Fortune 500 CMO or VP of Marketing and run a deeply consultative, non-transactional enterprise sale is a baseline requirement, not a bonus.

The primary mandate is net new logo acquisition across the Fortune 500. The VP of Sales owns the full new business function: pipeline, process, team, and number.

KEY RESPONSIBILITIES

• Proven enterprise sales execution at the Fortune 500 level — direct, personal track record closing complex deals with CMOs, VPs of Marketing, and C-suite marketing buyers at the world’s largest brands. Not managing teams who do it. Doing it.

• Deep marketing domain fluency — understands how Fortune 500 marketing organizations are structured, how billion-dollar budgets are allocated, and how decisions are made across search, content, brand, PR, and commerce functions. Knows the language of the industry being disrupted.

• Ad tech or enterprise martech background — experience at companies operating in the programmatic, marketing analytics, or enterprise marketing technology space. Has navigated the holding company and brand direct buying dynamics.

• Outbound builder — has built an outbound motion from scratch on top of existing inbound momentum. Actual execution, not theoretical familiarity.

• Sales org designer — proven ability to hire, develop, and where necessary replace enterprise sales talent. Has built a team, not just managed individuals.

• Forecasting and operating rigor — capable of installing operating cadence and forecast accuracy in a fast-moving, high-growth environment.

• New York-based — the entire commercial team is in New York. Strong preference for NY-based candidates.

EXPERIENCE AND QUALIFICATIONS

• Own New Logo Revenue: Take accountability for the new business number — Fortune 500 brands across financial services, luxury, CPG, travel, pharma, cosmetics, and apparel. Build repeatable pipeline from both inbound referrals and a new outbound motion.

• Build the Outbound Engine: The current motion is predominantly inbound. The VP of Sales will build Bluefish’s outbound capability from scratch — account targeting, sequencing, SDR structure, and pipeline contribution targets — layered on top of inbound, not replacing it.

• Scale and Develop the Team: Grow the new logo team from six to fifteen to twenty high- powered enterprise sales directors. Define the hiring profile, execute against it quickly, and build the coaching and performance culture that makes the team elite.

• Run the Consultative Enterprise Sale: Personally execute complex, multi-stakeholder enterprise sales cycles with Fortune 500 marketing organizations. Build consensus across search, content, brand, PR, commerce, and C-suite buyers. Set the standard for how Bluefish sells at the highest level.

• Establish Process and Forecast Discipline: Install the operating cadence, pipeline hygiene, and forecast rigor the business needs as it scales. Build the infrastructure that makes outcomes predictable.

• Define the ICP and Coverage Model: Establish clear segmentation, coverage models, and quota structures as the business grows. Bring deliberate thinking to how the team is deployed across verticals, geographies, and account tiers.

• Partner with Leadership: Work directly with the CEO and COO on strategic enterprise relationships. Be a genuine thought partner on GTM strategy, not just an executor of it.

PERSONAL CHARACTERISTICS

• Consultative by Nature: Listens more than talks. Builds trust through genuine curiosity about the customer’s problem. Understands that in a complex enterprise sale, the ability to listen is more valuable than the ability to pitch.

• Analytical and Precise: Makes decisions with rigor. Brings a systematic, data-driven approach to pipeline, team performance, and market strategy. Bluefish will push hard on intellectual horsepower…