VP of Marketing

About this role

WHAT WE DO

Wagmo is a modern pet healthcare company built around how pet parents actually care for their pets. We partner with employers to provide a complete approach to pet and pet-parent wellbeing, from preventive wellness plans and emergency coverage to 24/7 pet telehealth guidance. Our purpose is to unlock every pet parent's potential to provide extraordinary care, and we do it by bringing the same intentionality to pet benefits that the best employers bring to human healthcare. Founded in 2017 and female-founded, Wagmo is headquartered in New York City and trusted by leading employers nationwide.

WHAT’S IMPORTANT TO US

Our mission shapes everything we build and how we work together. We take fearless ownership of outcomes, collaborate with radical candor, and are always driven by the customers and pet parents who trust us. We think critically, follow through relentlessly, and find the extra 10% that turns good work into exceptional work. We keep it weird because the obvious answer is rarely the most interesting one. Our values aren't aspirational - we interview for them and hold each other accountable to them. If what you've read so far resonates with you and you want to be part of a team where every person makes the company meaningfully better, we'd love to hear from you.

ABOUT THE ROLE

Wagmo is hiring a VP of Marketing to lead the next phase of the company’s brand and growth evolution.

This is a foundational leadership role for a strategic, brand-led marketer who understands how to build enduring consumer brands while also driving meaningful business outcomes across a complex B2B2C ecosystem.

Wagmo is redefining what pet healthcare can look like. As we more meaningfully connect the dots across the pet parenting journey, we see an opportunity to build a category-defining brand that pet parents trust, employers value, and partners want to align with. Long-term growth will come not just from what we sell. It will come from building trust, emotional resonance, cultural relevance, and a brand people actively choose, remember, and advocate for.

This leader will be responsible for shaping how Wagmo shows up in the world: defining the company’s narrative, building integrated marketing systems across audiences, and creating a cohesive brand experience across employers, brokers, and pet parents alike.

The ideal candidate pairs strong strategic instincts with operational rigor, balancing long-term brand building with near-term business impact. This person deeply understands how brand marketing and performance marketing work together. While sales enablement and B2B marketing infrastructure will be important early priorities, this role extends well beyond pipeline generation. Success will require building an integrated marketing ecosystem that strengthens Wagmo's brand, creates consumer demand, deepens customer engagement, loyalty and advocacy, and ensures marketing's contribution to revenue is both measurable and accountable.

This person is a modern marketer who knows how to leverage AI, marketing technology, automation, and data to increase efficiency, improve decision-making, and maximize impact. Resourceful and hands-on, they know how to accomplish more with less while thoughtfully investing in the areas that matter most.

Reporting to the CEO, you will set the marketing vision, build the team to deliver on it, and help shape Wagmo's position in the evolving pet healthcare landscape.

This is a hybrid role based in NYC. Candidates must be willing and able to work in-office three days per week.

CORE RESPONSIBILITIES

LEAD WAGMO’S BRAND & NARRATIVE STRATEGY

- Define and architect the category of pet healthcare, establishing Wagmo as the definitive standard in the pet healthcare and benefits landscape.

- Build a differentiated, emotionally resonant brand narrative across employers, brokers, and pet parents

- Translate product differentiation into clear, compelling value propositions that the market understands and remembers

- Develop cohesive messaging systems and audience frameworks that scale across the full funnel

- Ensure consistency across all customer touchpoints and channels

BUILD AN INTEGRATED BRAND & GROWTH ECOSYSTEM

Overall

- Develop and lead an integrated marketing strategy spanning brand, communications, PR, partnerships, social, content, influencer/creator marketing, lifecycle marketing, demand generation, and sales enablement

- Build, scale, and nurture the internal and external capabilities required to execute that vision, including team development, agency management, organizational design, and strategic resource allocation

- Evaluate and scale paid, owned, and earned channels to drive efficient growth while maintaining a strong and differentiated brand presence

Brand

- Build a modern content, communications, and thought leadership engine that strengthens Wagmo's visibility, credibility, and relevance in market

- Identify opportunities to increase awareness, cultural relevance, and brand affinity through integrated campaigns, partnerships, PR, creator programs, and community-building initiatives

- Build campaigns and storytelling systems that create both short-term business impact and long-term brand equity

- Ensure brand and performance marketing operate as a connected ecosystem, balancing long-term brand building with measurable business outcomes

Growth

- Develop scalable demand generation and acquisition strategies, through the team you hire and build, that drive employer pipeline growth, broker engagement, and pet parent enrollment

- Optimize lifecycle marketing programs that strengthen engagement, increase retention, and maximize customer lifetime value

- Leverage customer insights, market intelligence, and performance data to continuously refine targeting, messaging, channel strategy, and investment decisions

- Establish a rigorous measurement framework that balances brand health, pipeline…