VP of Marketing

About this role

Hi Auto is the most trustworthy AI order taker for drive-thrus, partnering with major quick-service restaurant brands across the US, UK, and New Zealand. Growing quickly, we have the largest number of voice AI drive-thru restaurant deployments, competing directly with both big tech and restaurant tech players.
We are looking for a strategic, hands-on VP Marketing to own the full marketing function as we scale. This is a pipeline-generation and brand-building role. You will work directly with the CEO and VP Sales to drive both our corporate acquisition and franchisee deployment motions through world-class marketing.
Key Responsibilities:
Product Marketing
Define and continuously refine Hi Auto’s positioning and competitive differentiation across both GTM motions
Translate product capabilities into compelling, customer-centric messaging for corporate HQs and franchise operators
Own buyer personas, competitive intelligence, and win/loss analysis
Produce or direct enterprise whitepapers, case studies, ROI tools, and pilot overviews that support every stage of the sales cycle
Account-Based Marketing (ABM)
Build and execute named-account ABM programs targeting ~66 US corporate QSR brands across LinkedIn, email, and display
Own buying committee mapping and coordinate outreach tightly with the VP Sales
Field Marketing
Own the full lifecycle of QSR industry events — outreach, booth experience, lead capture, and post-event follow-up
Execute executive dinners and briefings at conferences; secure speaking slots at franchisee conventions
Brand & PR
Scale the PR program across QSR trade press and tech publications; build CEO thought leadership on LinkedIn
Ensure brand consistency across both motions and create the “Brand Transition Kit” for franchise network rollouts
AI-Powered Marketing
Direct AI-assisted processes for content production, data enrichment, campaign optimization, and competitive research
Continuously identify opportunities to use AI to drive efficiency
Marketing Operations
Lead a full HubSpot cleanup, build tiered segmentation, and own marketing automation end-to-end
Collaborate with the VP Sales on shared pipeline definitions, data quality, and forecast accuracy
Requirements
8+ years of B2B marketing experience with at least 3 years in a senior leadership role, ideally in a startup or scale-up environment
Strong product marketing foundation — positioning, competitive intelligence, sales enablement, and win/loss analysis
Hands-on ABM experience against a finite, named-account target list; proficient in LinkedIn Ads and intent data tools
Has owned field marketing and event cycles end-to-end, from pre-conference planning through ROI measurement
Has built or scaled a PR and thought leadership program in a vertical market
Proficient in HubSpot and actively uses AI tools to create content, automate workflows, and scale output
QSR, restaurant tech, or adjacent vertical experience preferred; franchise or channel marketing experience is a strong plus

Join us to be a part of an amazing team, interesting and unique challenges, and an opportunity to influence and build something big.
Benefits