VP of Growth Marketing

About this role

Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies.

We’re filling this role for a client, A real-food nutrition company focused on regeneratively raised meat snacks and supplements, crafted to make eating like a human easy, honest, and impactful.

JOB DESCRIPTION

We’re hiring a VP of Growth to own the entire growth engine. This is not a channel role. This is not a “manage agencies” role. This is a build, lead, and scale the machine role.

You will architect and run a modern DTC growth system across:

- Paid acquisition

- Organic / founder-led growth

- Creative strategy

- Affiliate + partnerships

- Lifecycle + retention

- Offer + funnel design

You’ll lead a cross-functional team and be directly responsible for driving new customer growth, CAC efficiency, and LTV expansion.

RESPONSIBILITIES

Growth Strategy & System Design

- Build and continuously evolve our growth playbooks

- Design scalable systems for:

- Paid acquisition (Meta-first, multi-channel expansion)

- UGC + creator pipelines

- Affiliate / performance partnerships

- Founder-led organic growth (critical)

- Translate strategy into clear weekly execution + KPIs

Paid Acquisition at Scale

- Oversee multi-million dollar annual spend

- Drive performance across: Meta (core), Google / YouTube, Emerging channels (TikTok, etc.)

- Optimize to contribution, not vanity ROAS

- Continuously push new audience + creative expansion

Creative Strategy Leadership

- Own the creative engine, not just performance

- Build repeatable systems for:

- High-volume UGC production

- Ad concept pipelines (hooks, angles, offers)

- Iteration velocity

- Partner tightly with content + founder to unlock scroll-stopping creative

Founder-Led Growth Flywheel

- Build systems that convert: Organic reach → leads → customers

- Launch and scale:

- Lead magnets

- Advertorial funnels

- “Blog ads” / whitelisting strategies

Offers, Funnels & Monetization

- Constantly ideate and test:

- Offers (bundles, discounts, entry points)

- Funnels (sample packs, subscriptions, lead gen)

- Improve AOV, Conversion rate, and New customer acquisition efficiency

Retention & LTV Expansion

- Build a subscription-first growth engine

- Drive Repeat purchase rate and Cohort LTV (30 / 60 / 90 day)

- Partner with Retention lead on:

- Email / SMS

- Post-purchase flows

- Retention campaigns

Team Leadership

- Lead and develop a high-performance growth org:

- Paid, Retention, Creative / Content, Affiliates, and Brand / Partnerships

- Set clear ownership, KPIs, quarterly rocks and accountability

- Create a culture of Speed, Ownership, Relentless iteration

ABOUT YOU

- 6+ years of DTC eCommerce Growth experience (CPG / VMS highly preferred)

- Expert understanding of building repeatable, scalable growth systems, not just paid ads

- Team leader and people manager, capable of driving channel-level performance

- Expert knowledge of how to efficiently scale new customer acquisition for a subscription-heavy CPG brand

- World-class creative strategist: can build frameworks for ad creatives, angles, hooks, messaging, understand landing page CRO best practices, etc.

- Shopify ecosystem expert (Platform functionality, apps, integrations)

- Expert knowledge of advanced DTC marketing metrics (nCAC, aMER, iROAS, etc)

- Experience leveraging next-gen attribution tactics / platforms for incrementality testing / MMM modeling (Haus, Prescient, Triple Whale, Northbeam)

- Very strong retention knowledge, especially around driving subscriber LTV / churn reduction

- Deeply analytical and comfortable modeling first-order profitability and ROAS vs LTV

- Ability to design and test landing pages, page components and UX/UI enhancements as part of an ongoing CRO process

- Can manage external agencies and contractors while owning outcomes

- Care deeply about health, food, and building a brand with integrity

- Prefer low-ego, remote, async work environments