VP of Design

About this role

Maven Clinic is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us. Through Maven Enterprise, the company partners with more than 2,300 employers and health plans to provide end-to-end women's and family health programs spanning fertility and family building, maternity and newborn care, parenting and pediatrics, and menopause and midlife — improving clinical outcomes, reducing healthcare costs, and expanding equitable access to high-quality care at scale. Through its consumer platform, Maven provides direct access to virtual care across 30+ specialties, as well as dedicated hormone and GLP-1 care programs purpose-built for women. Founded in 2014 by CEO Kate Ryder, Maven Clinic has raised more than $425 million from leading healthcare and technology investors including General Catalyst, Sequoia, Dragoneer Investment Group, Oak HC/FT, StepStone Group, Icon Ventures, and Lux Capital. Recognized for innovation and industry leadership, Maven has been named to the TIME100 Most Influential Companies, CNBC Disruptor 50, Fast Company's Most Innovative Companies, and FORTUNE Best Places to Work. Learn more at mavenclinic.com

An award-winning culture working towards an important mission – Maven Clinic is a recipient of over 30 workplace and innovation awards, including:

• TIME 100 Most Influential Companies (2023, 2026)

• Fortune Change the World (2024)

• CNBC Disruptor 50 List (2022, 2023, 2024)

• Fortune Best Workplaces for Millennials (2024)

• Fortune Best Workplaces in Health Care (2024)

• Fast Company Most Innovative Companies (2020, 2023)

• Fortune Best Workplaces NY (2020, 2021, 2022, 2023, 2024)

About The Role:

Maven is building the leading platform in women's and family health. Design is central to how we earn member trust, differentiate in market, and deliver on our clinical mission at scale. We are looking for a VP of Design to lead product design, brand design, and user research — and to help position Maven as a design leader in healthcare.

This is an AI-native role. We expect the person in this seat to use AI to move faster, think bigger, and raise the bar on what a small, high-performing team can produce. That means modernizing how the design org works — from research to production to cross-functional collaboration — and helping the rest of the company understand what's possible when design operates at its best.

This role reports to the Chief Product Officer and sits at the intersection of business strategy, product craft, and brand. You'll lead a team of roughly 15 designers, translate company goals into design priorities, and bring a point of view that influences decisions at the executive level.

We're looking for a leader who is close to the work, relentless about quality, and genuinely energized by the challenge of moving fast without losing craft.

What You'll Do:

• Translate company goals into clear design priorities — and make sure the team is working on the things that move the needle

• Drive conversion, member engagement, and clinical outcomes through design, not just aesthetics

• Be a credible voice in executive forums: able to articulate why a design decision matters in terms of growth, retention, or clinical quality

• Navigate the complexity of serving two distinct audiences — members seeking care and employer/health plan clients configuring programs — without compromising either

Set the vision and position Maven as a design leader

• Define a cohesive design vision across consumer and enterprise products, brand, and research

• Build and champion a design system that creates consistency at speed

• Establish the standards and culture that make great work repeatable, not accidental

• Bring a genuine point of view on what world-class healthcare design looks like — and help Maven earn that reputation publicly

Lead product design across Maven's core programs

• Partner with product and engineering to deliver exceptional experiences across maternity, fertility & family building, parenting & pediatrics, and menopause

• Lead the design of AI-native product experiences — conversational interfaces, agent-driven workflows, adaptive onboarding — with clarity about what AI enables and where human judgment matters most

Own brand design end to end

• Lead Maven's visual identity and brand expression across enterprise marketing, consumer product, and clinical communications

• Partner with go-to-market, clinical, and executive teams to maintain a brand that is distinctive, trustworthy, and mission-aligned

• Oversee agency partnerships and brand production pipelines

Modernize how the team works

• Build an AI-native design practice: use AI tools to accelerate research synthesis, prototyping, production, and quality review — and establish workflows that become a model for the rest of the org

• Create the conditions to ship faster without sacrificing craft:…