VP, Media

About this role

This is a remote role

Who We Are Marketbridge partners with leading B2B brands to create unified Go-to-Market® systems that connect strategy, AI, creativity, activation and measurement. With a team of 350+ across North America and Europe, Marketbridge supports clients worldwide, ranging from Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, healthcare, industrial and consumer sectors. For more information, please visit www.marketbridge.com and follow www.linkedin.com/company/marketbridge/.

Who We're Looking For If you thrive on building and developing media teams for scale, strengthening integrated media offerings, and bringing forward-thinking approaches to an evolving media landscape, this may be the role for you.

Marketbridge is seeking a Vice President, Media to lead and evolve our integrated media practice. This role will be responsible for shaping the vision and future direction of the practice, building the team and operating model needed to support continued growth, and ensuring our media capabilities remain innovative, differentiated, and responsive to changing client and market needs.

Working alongside senior leaders across strategy, client services, analytics, creative, and activation, the VP will develop a high-performing, globally connected media organization that delivers sophisticated brand-to-demand programs for enterprise B2B clients.

What You’ll Be Doing The Vice President, Media will provide strategic and operational leadership across the media practice. You will establish the standards, tools, processes, talent model, and commercial approach required to support continued growth while maintaining a high level of quality across client engagements.

You will also serve as a senior media advisor on our most complex accounts and play an active role in new business, organizational planning, and the ongoing development of Marketbridge’s integrated media offering.

Key Responsibilities Practice Leadership and Growth Define and lead the vision, methodology, and strategic direction of the integrated media practice

Build the team, leadership structure, and delivery model required to scale the practice while continuing to evolve and strengthen Marketbridge’s media offering

Develop a scalable global operating model, including offshore and distributed delivery capabilities, that supports growth without compromising strategic quality or client experience

Establish consistent media standards, processes, tools, and governance across teams

Identify opportunities to expand Marketbridge’s media capabilities and differentiate our offering in the market

Contribute to agency growth through new business development, pitches, capability presentations, and solution design

Enterprise Media Strategy Provide senior strategic oversight across integrated media planning and activation for enterprise B2B clients

Advise clients on media investment, channel strategy, measurement, organizational structure, and long-term transformation

Ensure media strategies are connected to clients’ broader business, brand, demand generation, and revenue objectives

Oversee the development of sophisticated cross-channel programs spanning programmatic, paid social, SEM, trade publications, traditional media, outdoor, and emerging channels

Serve as the escalation point and senior strategic counsel for complex or high-profile client engagements

Scaling and Operational Excellence Design and implement scalable delivery models that improve quality, efficiency, consistency, and profitability

Lead the continued development of offshore and distributed media capabilities, ensuring clear ownership, strong communication, and consistent quality standards

Determine the appropriate balance of onshore, offshore, centralized, and client-dedicated resources

Partner with operations and finance leaders to oversee pricing, staffing, utilization, resourcing, and margin performance

Establish clear roles, workflows, quality-control processes, and service-level expectations across the media function

Monitor the health of the practice and proactively address capacity, capability, and delivery risks

Team Leadership and Capability Building Lead, develop, and retain a high-performing team of media leaders and practitioners

Build a clear organizational structure and career path that supports both team growth and business needs

Coach senior team members and strengthen leadership capabilities throughout the practice

Identify future talent and skill requirements as the media landscape and client needs evolve

Foster a culture of accountability, collaboration, innovation, and continuous improvement

Commercial and Client Leadership Act as an executive-level partner to senior client stakeholders

Build confidence in Marketbridge’s media capabilities through clear, commercially grounded recommendations

Partner with client leaders to identify opportunities for account expansion and increased media investment

Oversee major media budgets and ensure appropriate governance, risk management, and financial accountability

Support the development of pricing models, scopes of work, staffing plans, and commercial agreements

Innovation and Measurement Establish the practice’s approach to media measurement, optimization, reporting, and performance storytelling

Partner with analytics and technology leaders to strengthen the connection between media performance and business outcomes

Evaluate emerging platforms, technologies, AI-enabled solutions, and industry developments

Ensure the practice remains current with evolving privacy requirements, buying models, platform capabilities, and B2B media trends

Introduce new approaches that improve performance, efficiency, and the client experience

Qualifications 15+ years of experience in media strategy, planning, buying, and leadership, ideally within an agency environment

Significant experience leading media strategy and delivery for…