VP, Creative Director

About this role

<p data-start="361" data-end="373"><strong data-start="361" data-end="373">Overview</strong></p> <p>We’re currently looking for a VP, Creative Director to lead our 14-person Art Direction, Design, Copy, Content and Organic Social team. In this role, you’ll shape the creative vision for Brooklinen across every customer touchpoint — building culturally relevant, socially native creative that drives both brand love and business impact.</p> <p>This role is perfect for someone who combines exceptional creative taste with a modern, social-first mindset and a deep understanding of performance-driven storytelling. You know how to build brands that people want to engage with, share, and live with — and you thrive leading teams to create bold, differentiated work that moves fast and pushes culture forward.</p> <p>You’ll report to and partner closely with the CMO and cross-functional leaders to evolve Brooklinen’s creative platform, deepen product storytelling, and continue building Brooklinen into one of the most distinctive and beloved brands.</p> <p data-start="962" data-end="980"><strong data-start="962" data-end="980">What You’ll Do</strong></p> <ul> <li>Build on and evolve Brooklinen’s creative platform and brand expression in close partnership with the CMO — ensuring the brand remains culturally relevant, creatively differentiated, and commercially impactful.</li> <li>Lead and inspire a multidisciplinary creative team across Art Direction, Design, Copy, Content and Organic Social, fostering a highly collaborative, creatively ambitious, and experimentation-driven environment.</li> <li>Champion a social-first creative approach, developing ideas designed to travel fluidly across TikTok, Instagram, Paid/Organic Social, Influencer, CTV, Email, Retail, and IRL experiences — not simply adapting traditional campaigns into social formats.</li> <li>Drive innovative creative development from concept through execution, ensuring ideas are strategically and consumer grounded, culturally resonant, visually compelling, and performance-minded.</li> <li>Push Brooklinen’s storytelling and content ecosystem forward through AI, emerging formats, creators, partnerships, trends, and platform behaviors — with a strong understanding of how consumers engage with brands today.</li> <li>Lead the development of breakthrough campaigns and social-native storytelling that connect Brand to Product and increase product consideration, engagement, and brand affinity.</li> <li>Partner closely with Brand Marketing, Growth, Retention, Merchandising, Product Design, and E-commerce teams to ensure creative is aligned to both business priorities and customer insights.</li> <li>Lead and manage Ecommerce photography and creative experience on site.</li> <li>Work closely with the Director of Brand Operations to prioritize initiatives, manage workflows, and optimize team resourcing in a fast-moving environment.</li> <li>Build a culture of creative experimentation and learning — leveraging testing, audience insights, platform analytics, and performance data to continuously improve creative effectiveness.</li> <li>Ensure consistency and evolution of Brooklinen’s visual identity, voice, and tone across all customer touchpoints while continuing to push the brand into new and unexpected territory.</li> <li>Stay deeply connected to trends across interiors, fashion, design, media, technology, social platforms, and culture at large — bringing fresh perspective and inspiration into the organization.</li> <li>Actively mentor and develop creative talent, fostering growth, curiosity, collaboration, and strong creative standards across the team.</li> </ul> <p data-start="1414" data-end="1435"><strong data-start="1414" data-end="1435">We’re Looking For</strong></p> <ul> <li>14+ years of experience in Creative Direction, Brand Design, Content, Video, and Campaign Development across digital, social, and physical experiences.</li> <li>Significant in-house omnichannel retail and ecommerce experience; DTC experience strongly preferred.</li> <li>A strong social-first creative sensibility and deep understanding of how brands build relevance and engagement in today’s media landscape.</li> <li>Proven experience developing culturally resonant campaigns, creator-led content, and innovative storytelling that drive both brand and performance outcomes.</li> <li>Strong understanding of creative effectiveness, performance metrics, testing, and optimization — with the ability to balance brand-building with business impact.</li> <li>A portfolio that demonstrates exceptional taste, original thinking, and the ability to evolve brands in modern, differentiated ways.</li> <li>Experience leading and developing high-performing creative teams with a collaborative, inspiring, and low-ego leadership style.</li> <li>A progressive, forward-thinking approach to creative development — someone who embraces experimentation, moves quickly, and isn’t afraid to challenge convention.</li> <li>Exceptional cross-functional partnership skills and a solutions-oriented mindset; comfortable navigating ambiguity and building new processes when needed.</li> <li>Passion for interiors, design, home, fashion, culture, and the evolving intersection of lifestyle and commerce.</li> </ul> <p data-start="1962" data-end="1978"><strong data-start="1962" data-end="1978">Compensation</strong></p> <p…