Vice President, Pricing & Monetization

About this role

Why Housecall Pro?

Help us build solutions that build better lives. At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America’s 100 million homes. We’re all about the Pro, and dedicate our days to helping them streamline operations, scale their businesses, and—ultimately—save time so they can be with their families and live well.

While our headquarters are based in Denver, Colorado, our team spans the globe, with teammates across Brazil, Poland, the Philippines, Mexico, and beyond. We care deeply about our customers and foster a culture where our company, people and Pros grow and succeed together—no matter where they’re based. Leadership is as focused on growing team members’ careers as they expect their teams to be on creating solutions for Pros.

We also offer:

• A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)

• Paid holidays and flexible, take-it-as-you-need-it paid time off

• Equity in a rapidly growing startup backed by top-tier VCs

• Monthly tech reimbursements

• A culture built on innovation that values big ideas, no matter where they come from

Role Overview

As our Vice President, Pricing & Monetization, you establish the company's long-term pricing and monetization operating model, enabling scalable, data-driven monetization decisions that maximize customer value and drive sustainable revenue growth. You define and operationalize the strategic direction for the function and ensure pricing becomes a core business capability that evolves alongside our products, customers, and growth strategy.

You assess the current state, define the future state for the function, develop the strategy to get there, and implement it. Partnering closely with executive leadership and cross-functional teams, you shape monetization decisions, guide organizational investment, and build the capabilities that position our company for long-term success.

As the company's pricing subject matter expert, you bring deep expertise that influences executive decision-making and establishes a disciplined, repeatable approach to monetization across the business.

Our team is passionate, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success.

What you do each day:

• Design and operationalize a repeatable pricing lifecycle for evaluating and implementing pricing changes

• Develop customer segmentation frameworks that determine when, why, and how pricing changes are implemented

• Establish pricing governance, decision frameworks, and success metrics to support consistent, data-driven decisions

• Partner with Product, Finance, Marketing, Sales, Customer Success, and Operations to align pricing strategy with business priorities

• Build customer communication, negotiation, and escalation frameworks that support pricing changes at scale

• Evaluate pricing performance, customer behavior, and market trends to identify recurring monetization opportunities and improve pricing outcomes

• Assess current pricing capabilities and recommend the future operating model, organizational structure, and investment priorities for the function

• Scale the function to support long-term business growth

• Lead, develop, and inspire a high-performing team

• Advise executive leadership on pricing strategy, monetization opportunities, and business performance to influence long-term company growth

• Drive continuous improvement across pricing processes, tools, and operating rhythms

Qualifications:

• Bachelor's degree in Business, Finance, Economics, Marketing, or a related field, or equivalent work experience; MBA or other advanced degree is a plus

• 15+ years of experience in pricing, monetization, revenue strategy, product marketing, finance, or a related discipline, including progressive leadership experience

• Proven experience developing pricing and monetization strategies for SMB-focused businesses; experience in Vertical SaaS is a plus

• Demonstrated success building or transforming pricing, monetization, or commercial capabilities within a growing organization

• Experience owning business outcomes through pricing strategy, monetization, P&L ownership, or commercial leadership

• Strong analytical skills with experience using data to inform pricing decisions and measure business impact

• Track record of integrating AI and emerging technologies into organizational strategy and operations to accelerate innovation and scale

What will help you succeed:

• Thrive in ambiguity and enjoy building from the ground up

• Think strategically while creating scalable, repeatable processes

• Influence executive leaders and build alignment across functions

• Balance customer value with commercial outcomes

• Communicate complex concepts with clarity and confidence

• Lead with curiosity, accountability, and a continuous improvement mindset

• A history of macro-level execution driven by either immense multi-disciplinary breadth or world-class domain depth

• Master of organizational systems thinking who can instinctively see around corners, deconstruct traditional silos, and successfully disrupt your own status quo to build, scale, and pioneer entirely new strategic horizons from the ground up

Location Dependent Information

This role is open to candidates, and the expected salary ranges can be found below. The specific salary for the successful candidate will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible to participate in Housecall Pro’s equity plan and the following benefits: health care insurance (medical, dental, vision, disability), employee assistance program, 401(K), flexible time off, paid parental leave, tech reimbursement, and other company benefits. Housecall Pro is growing fast and…