Vice President, Marketing, EMEA & APAC

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Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry’s digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity.

Xometry is seeking a strong leader to take the marketing function to the next level. As a key member of the Global Marketing and regional leadership teams, you will partner with the Global CMO and regional leaders to drive accelerated growth across EMEA and APAC with marketing as a core growth engine. You will define and scale the regional growth strategy across customer acquisition, lifecycle and retention, localized product marketing, regional sales enablement, and localized content, and you will lead the team that delivers it.

You will sit on the regional Executive Leadership Team and act as a core partner to the GMs of EMEA and APAC. You report globally but work hand in hand with regional GMs and sales leadership to grow P&L in current markets while accelerating entry into new ones.

You will lead a team with a strong entrepreneurial, test-and-learn spirit, and bring the operating rigor, data discipline, and AI-enabled ways of working needed to scale it. The regional team is both a source of marketing innovation and best practice that the U.S. region adopts, and the place where proven U.S. playbooks (demand engines, brand campaigns, enablement systems) are adapted for the manufacturing landscape in each region. You will partner with U.S. marketing leadership to run that exchange in both directions, balancing global brand consistency with localized, high-impact growth.

Key responsibilities

You will lead the regional marketing directors and their teams across demand generation, lifecycle/CRM, and product and content marketing. The work below is delivered through your team, and you are accountable for the results.

Strategic leadership and P&L partnership

• Be the voice of marketing on the regional ELT, shaping EMEA and APAC strategy alongside the GMs and regional sales leaders.

• Translate regional P&L, revenue, and expansion priorities into a marketing agenda with clear accountability for results.

• Read buyer trends early and turn them into insight-led plays that accelerate marketplace adoption across diverse geographies.

• Run a two-way exchange with U.S. marketing leadership: bring proven playbooks, including champion-led growth, to EMEA and APAC markets, and export regional innovation back.

• Contribute to global marketing strategy and priorities as a member of the Global Marketing leadership team, and serve as a trusted right hand to the Global CMO.

Corporate and enterprise account growth

• Partner with sales leadership to accelerate corporate and enterprise account growth.

• Make account-based marketing and enablement a competitive advantage that positions Xometry as the digital infrastructure for custom manufacturing.

• Equip sales with localized narratives, pitch materials, and proof points that lift win rates, shorten cycles, and grow buyers per account.

Brand health, localization, and content

• Partner with the U.S. brand team to build awareness, sentiment, and credibility among engineering and procurement audiences market by market, ensuring global brand consistency.

• Hold a high bar for content quality, balancing the global brand with local relevance and cultural nuance, in close partnership with the U.S. brand and content teams.

• Localize global thought leadership and technical content, and originate local content where it earns its place.

Marketplace customer marketing and demand generation

• Own acquisition and retention performance, with KPIs tied to regional revenue, repeat usage, and marketplace engagement.

• Shape localized demand generation that attracts engineers, procurement professionals, and enterprise buyers.

• Ensure lifecycle programs across onboarding, activation, retention, and loyalty are coordinated across regions and compliant with local regulation, including GDPR.

Regional go-to-market and product marketing

• Sharpen positioning, messaging, and commercialization of new marketplace capabilities for buyers across EMEA and APAC.

• Establish launch models across Product, Growth, and Sales for new country entries and new manufacturing processes.

• Partner with U.S. product marketing so global launches land cleanly in EMEA and APAC.

Organization and talent

• Work with the current regional marketing leaders to continue building a scalable, agile marketing engine across EMEA and APAC.

• Develop and mentor regional leaders to own market-level outcomes independently.

• Sustain clarity of roles and accountability across time zones, and cultivate a culture of performance, curiosity, and cross-border collaboration.

What success looks like - This role is accountable for delivering the regional and marketing north star metrics and the P&L targets for EMEA and APAC, set with the GMs and the Global CMO.

In your first 12 months, you will:

• Deliver against the agreed regional and marketing north star metrics and P&L targets, with marketing's contribution to revenue, pipeline, and enterprise account growth clearly measured.

• Establish a shared marketing plan with each GM that links marketing goals to P&L, pipeline, and enterprise account targets, with a regular performance review cadence.

• Show measurable progress on acquisition, repeat usage, and buyers per account in priority markets.

• Adapt at least one proven U.S. demand engine to a regional market and make it repeatable, and surface at least one regional innovation the U.S. adopts.

• Earn the trust of the GMs, regional sales leaders, and your team while preserving the team's momentum and entrepreneurial culture.

• Contribute to global marketing strategy and priorities beyond the region, as a member of the Global…