Vice President, Growth and Commercial Excellence

About this role

Lumexa Imaging is one of the country's largest providers of outpatient medical imaging. With over 5,000 team members and more than 185 outpatient imaging centers across 13 states, our team conducts more than 4 million outpatient studies annually. We are the partner of choice for health systems and radiologists, delivering best-in-class clinical excellence, operations, and state-of-the-art technology across our platform.
The Vice President of Growth and Commercial Excellence drives the front-end growth agenda for the organization's outpatient imaging network and oversees the sales center of excellence. Reporting to the Chief Growth Officer, this leader operates across two connected mandates: orchestrating the front end of enterprise growth — from health system partnership strategy to the top of the de novo development funnel, and building and sustaining the systems, talent, processes, and analytics that enable the sales force to perform at its highest level.
Essential Duties/Responsibilities:
Core Responsibilities – Growth (50%)
Strategic Partnerships Strategy & Growth Planning

• Support the front-end growth agenda for health system partnerships, developing the strategic framework for where and how the organization pursues joint ventures, management arrangements, and other partnership structures.

• Partner with corporate development and regional leadership to identify, qualify, and prioritize prospective health systems and other strategic partners.

• Support the development of the value proposition and partnership thesis for target partners — articulating the clinical, financial, and operational case for partnership for executive audiences.

• Build and maintain a forward-looking view of the partnership landscape, including competitive JV activity, at-risk incumbent relationships, and white-space systems where no outpatient partner is entrenched.

• Serve as the strategic connective tissue between the field-facing relationship owners and senior leadership, ensuring partnership pursuits are sequenced against enterprise priorities and resourcing capacity rather than pursued opportunistically.

De Novo Growth: Top-of-Funnel Orchestration

• Orchestrate the top of the funnel for the de novo development pipeline — establishing the process, cadence, and criteria by which new-site opportunities are surfaced, screened, and advanced into formal approval.

• Coordinate with regional and market leaders to drive geographic prioritization, reconciling local market knowledge with an enterprise-level framework for where de novo investment creates the most durable competitive advantage.

• Own the front-end market evaluation methodology: define and continuously refine the analytical inputs (demographics, procedure demand and modality mix, payer landscape, competitive density, referral base, CON environment, real estate and access considerations) that determine market attractiveness and site viability.

• Work with corporate development to build the commercial case for prioritized de novo opportunities — synthesizing market analysis, demand modeling, and volume ramp assumptions into a clear, defensible investment thesis.

• Standardize how opportunities are packaged for review, creating a consistent set of criteria and deliverables so that leadership evaluates de novo candidates across regions.

• Maintain the enterprise de novo opportunity pipeline as a managed portfolio — providing visibility into stage, priority, and expected value, and ensuring a healthy, continuously replenished funnel.

Commercial Excellence (50%)
Sales Training & Onboarding

• Set the strategy, priorities, and performance expectations for sales onboarding and continuous development, leveraging the Sales Training Manager to design and execute a best-in-class program that accelerates time-to-productivity for Sales Representatives and Regional Sales Directors. Provide strategic direction and oversight of new-hire sales curricula, ensuring the Sales Training Manager develops comprehensive programs covering marketing materials, imaging modality education, referral dynamics, CRM proficiency, business intelligence tools, territory business management, and core commercial capabilities.

• Establish the framework and development priorities for continuous learning, with the Sales Training Manager building and managing learning pathways that incorporate peer coaching, field ride-alongs, virtual modules, and live advanced training to support Sales Representatives at all levels. Build a sales leadership onboarding and continuous learning program that supports regional sales director integration and development

• Partner with Marketing, Clinical, and Compliance teams to ensure content accuracy and regulatory alignment

• Define and track onboarding KPIs to continuously improve program effectiveness

Benchmarks, Targeting, Territory Sizing & Structure

• Establish the analytical framework that defines how the sales organization is structured, where it deploys resources, and how it measures success.

• Develop referral-based targeting methodologies using claims data, physician specialties, and market opportunity modeling

• Define territory sizing standards that balance market potential, call capacity, account maintenance and geographic coverage across all regions

• Set performance activity benchmarks by role, region, modality, and market segment to inform business planning

• Collaborate with Finance and Enterprise Analytics on annual territory alignment and headcount modeling during budget planning cycles

Incentive Compensation Design

• Architect and communicate incentive compensation plans that are competitive, motivating, compliant, and aligned to business objectives.

• Lead the annual design and refresh of field incentive compensation plans for Sales Representatives, Regional Sales Directors and Sales VPs in partnership with Operations, HR and Finance

• Ensure plans drive the right behaviors — balancing volume growth, modality mix,…