Vice President, Field Operations

About this role

Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies.

We're filling this role for an innovative wellness company redefining hospitality through a first-of-its-kind social wellness club experience.

ABOUT THE COMPANY

The Company is a social wellness club, redefining how people socialize through self-care. We believe feeling your best should be a shared experience, not a solitary one.

Our clubs combine evidence-based wellness therapies, self-care practices, hospitality, and beautifully designed spaces to create experiences that help people leave feeling better than when they arrived.

Every interaction matters. Every conversation shapes the guest experience. Every team member helps define our brand.

We are looking for leaders who naturally create connection, anticipate needs before they are spoken, and genuinely care about helping others feel their best.

THE OPPORTUNITY

As the Vice President, Field Operations, you are the senior field leader responsible for driving performance, consistency, culture, and execution across all Company clubs.

This is a hands-on, in-club leadership role. You are expected to work shoulder to shoulder with General Managers, understand the rhythm of each club, coach leaders in real time, identify what is getting in the way of performance, and ensure that every club is operating with excellence.

You will own the connection between strategy and execution. You will help ensure that what is planned actually happens in the clubs, consistently, on time, and at the highest standard.

You are equal parts operator, coach, revenue driver, culture builder, and brand ambassador. You understand that strong club performance is created through daily discipline: clear expectations, thoughtful leadership, consistent follow-up, operational excellence, and a deep understanding of the guest and member experience.

This role is responsible for strengthening four-wall economics, improving membership growth and retention, supporting GMs, creating a positive and accountable culture, and ensuring every Company club delivers a consistent, elevated, and deeply human experience.

This is not a strategy-only or hands-off corporate role. You will be present in the clubs, visible to the teams, connected to members, fluent in the services, and deeply engaged in the details that shape performance.

Your goal is simple:

Help every club, every GM, every team member, and every guest experience become stronger.

WHAT YOU’LL DO

LEAD FIELD OPERATIONS ACROSS ALL CLUBS

- Oversee day-to-day field operations across Company clubs in Los Angeles, New York City, and Boston

- Ensure each club operates with consistent standards, strong execution, and a clear connection to the Company brand

- Spend meaningful time in clubs observing, coaching, supporting, and improving execution

- Understand every club touchpoint, from front desk and tours to treatment rooms, provider handoffs, events, member experience, and closing routines

- Identify operational gaps and work directly with GMs to solve them

- Ensure club standards are clear, measurable, and consistently reinforced across markets

- Serve as the senior operational leader in the field when the Founder is not present

- Represent the Company with confidence and credibility during tours, VIP visits, partner meetings, and high-level guest interactions

DRIVE REVENUE, MEMBERSHIP GROWTH, AND RETENTION

- Partner with GMs to drive revenue performance across memberships, packages, services, retail, events, and food and beverage

- Build a field rhythm around membership growth, member onboarding, renewals, retention, pauses, cancellations, and win-back opportunities

- Coach GMs and club teams to lead relationship-based membership conversations rooted in trust, education, and guest goals

- Ensure teams listen first, recommend thoughtfully, and understand how to communicate the value of the Company clearly

- Monitor club-level revenue trends and translate them into practical action plans

- Identify opportunities to increase utilization, improve conversion, strengthen follow-up, and deepen member engagement

- Partner with Marketing, Events, Finance, and club leadership to turn company initiatives into field-level results

- Help build local community energy, referral opportunities, and member relationships that support long-term growth

LEAD, COACH, AND ELEVATE GENERAL MANAGERS

- Directly lead, coach, and manage General Managers across all clubs

- Conduct structured weekly one-on-one meetings with each GM

- Help GMs set clear priorities, understand their numbers, and take ownership of results

- Coach GMs on leadership presence, team communication, revenue execution, accountability, culture, and guest experience

- Support GMs in building strong Assistant General Managers, Specialists, providers, concierge teams, and club crew

- Hold GMs accountable for financial results, KPI performance, staffing, standards, follow-through, and team culture

- Identify GM development needs and create clear action plans to strengthen performance

- Step in when needed to support difficult conversations, operational resets, team stabilization, or leadership transitions

- Build a culture of ownership, reliability, accountability, and disciplined execution at the GM level

PROTECT A CONSISTENT GUEST AND MEMBER EXPERIENCE

- Ensure every club delivers a warm, polished, highly personalized, and consistent Company experience

- Observe the full guest journey and identify opportunities to improve flow, communication, education, hospitality, and recovery

- Coach GMs and teams on thoughtful tours, first impressions, service education, member connection, and relationship-based sales

- Ensure guest and member communication by phone, text, email, and in person reflects Company standards

- Review guest feedback, complaints, member concerns, and experience trends with GMs

- Partner with…