Vice President Enterprise Sales - CRM

About this role

Zeta is looking for an entrepreneurial enterprise sales leader to build and scale our UK new-logo business.

The Vice President Enterprise Sales – UK CRM will own the strategy, execution and performance of Zeta’s enterprise new-business organisation, with responsibility for building a repeatable sales engine and winning strategic enterprise customers.

Initially operating as a player-coach, this leader will personally engage in Zeta’s largest and most strategic new-business opportunities while leading and developing the existing Enterprise Account Executives. As the UK business grows, they will recruit and scale a high-performing Enterprise Sales organisation.

This role is focused exclusively on new-logo acquisition, working alongside a separate Customer Growth organisation responsible for retention and expansion of existing customers.

Key Responsibilities

Lead UK Enterprise New Business

• Own and execute Zeta’s UK enterprise new-logo sales strategy.

• Deliver the UK new-business ARR target.

• Build a predictable and repeatable enterprise sales engine.

• Establish target-account, territory and opportunity strategies.

• Maintain sufficient qualified pipeline to consistently achieve revenue targets.

• Drive rigorous forecasting, pipeline inspection and deal management.

• Translate market opportunities into clear commercial priorities and execution plans.

Win Strategic Enterprise Customers

• Personally engage in and help lead Zeta’s largest strategic new-business opportunities.

• Build senior relationships with CMOs, CIOs, CDOs, CEOs and other executive decision-makers.

• Navigate complex, multi-stakeholder enterprise buying processes.

• Coach teams through discovery, solution development, business cases, commercial negotiations and close.

• Help structure and negotiate complex six- and seven-figure enterprise agreements.

• Develop executive sponsorship strategies for priority opportunities.

• Create lighthouse customer wins that strengthen Zeta’s position in the UK market.

Build and Lead the Enterprise Sales Organisation

• Lead, coach and develop UK Enterprise Account Executives.

• Recruit high-calibre enterprise sellers as the organisation scales.

• Establish clear expectations, performance standards and accountability.

• Conduct regular pipeline, forecast and deal reviews.

• Provide hands-on coaching on strategic opportunities.

• Build a high-performance culture centred on customer value, collaboration and consistent execution.

Build the UK Go-to-Market Motion

• Partner closely with SDR, ABM and Field Marketing to create and convert enterprise pipeline.

• Work with Solutions Consulting, Product, Data and Services teams to develop compelling solutions for enterprise customers.

• Partner with Customer Growth to ensure successful transition of new customers following acquisition.

• Develop relationships with consultancies, agencies and strategic partners that can influence or originate enterprise opportunities.

• Provide market, customer and competitive insight to UK and global leadership.

• Represent Zeta with enterprise prospects, partners and industry leaders.

Success Measures

• New ARR

• New-logo acquisition

• Enterprise pipeline creation and coverage

• Individual and team quota attainment

• Forecast accuracy

• Win rate

• Average deal size

• Sales cycle progression

• Enterprise team performance

• Executive relationships within strategic prospects

Experience & Capabilities

• 10+ years of successful enterprise technology or SaaS sales experience, including significant sales leadership experience.

• Proven experience leading and developing high-performing Enterprise Account Executives.

• Strong track record of delivering enterprise new-business revenue targets.

• Demonstrated ability to personally influence and close complex six- and seven-figure enterprise opportunities.

• Experience selling into large UK enterprise organisations and navigating complex buying committees.

• Strong executive presence with the ability to engage credibly with C-suite stakeholders.

• Deep understanding of complex enterprise sales cycles, account planning, forecasting and opportunity management.

• Experience in MarTech, CRM, Marketing Cloud, CDP, Customer Data, AI or adjacent enterprise technology strongly preferred.

• Strong commercial negotiation skills.

• Data-driven and highly disciplined in forecasting and pipeline management.

• Entrepreneurial mindset with the ability to build and scale within an established global technology company.

• Strong coaching capability and a track record of attracting, developing and retaining excellent sales talent.

Leadership Profile

The successful candidate will combine the discipline of an experienced enterprise sales leader with the entrepreneurial mindset of a builder.

They will be equally comfortable coaching an Enterprise AE through a complex strategic deal, engaging directly with a C-suite prospect, inspecting the forecast and building the organisation Zeta needs for its next phase of UK growth.

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/

ZETA IN THE NEWS!

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