User Acquisition Manager

About this role

Fit4Me is looking for aUser Acquisition Managerwho will be responsible for scaling the performance marketing direction and driving revenue growth through web funnels.
This role has a direct impact on business results: you will manage budgets, make decisions, and scale what generates profit.
Key business KPIs for this role:

• Keeping CPA within target benchmarks.

• ROAS / ROI performance across advertising campaigns.

• Scaling advertising budgets to $400,000+/month.

This role is a great fit if you:

• Want to own the performance direction and its financial results.

• Think in terms of ROI and revenue impact.

• Work autonomously and make data-driven decisions.

• Know how to scale winning funnels and campaigns.

• Have hands-on experience specifically with Google Ads.

• Want to grow toward a Lead / Head of UA role.

Impact Areas:

• Launching, managing, and scaling advertising campaigns in Google Ads.

• Managing budgets starting from $300,000 and distributing them effectively.

• Achieving and maintaining target CPA / ROAS / ROI metrics.

• Optimizing web funnels with a focus on improving conversion rates.

• Analyzing campaign performance and making data-driven decisions.

• Identifying growth opportunities and scaling profitable setups.

• Collaborating with the marketing team to improve creatives.

Tools:

• Google Ads

• Amplitude / Tableau.

What we expect from you:

• 2+ year of experience in User Acquisition / Performance Marketing.

•
Strong hands-on experience with Google Ads, including: Google Search, Demand Gen campaigns, Google Display Network (GDN).

• Practical experience managing advertising budgets starting from $300,000/month.

• Experience working with web funnels.

• Understanding of key performance metrics: CPM, CTR, CPC, CR, CPA, ROAS, ROI, LTV.

• A data-driven approach to campaign optimization and scaling.

• Intermediate+ level of English.

Nice to have:

• Experience in Health & Fitness or B2C products.

• Experience scaling campaigns across global markets.

Hiring process:
Interview with Recruiter → Interview with CMO → Final Interview with HRD → Job Offer 🚀
Originally posted on Himalayas