US Paid Media Growth Specialist (WFH) | ZR_1390_JOB

About this role

This is a remote position.

US Paid Media Growth Specialist (Remote)About PeoplePartners

• Great people. Global opportunities. Careers that go places.

• At PeoplePartners, we believe great careers start with great people. As aGreat Place to Work® certified company, we're proud to build a people-first culture where talent is valued, ideas are heard, and professional growth is encouraged.

• We connect talented professionals with exciting international opportunities, giving you the chance to collaborate with US-based teams, develop in-demand skills, and build a career without leaving home.

• Here, you're not just filling a role. You're joining a community that celebrates your wins, supports your ambitions, and helps you grow.

• Your talent deserves a bigger stage. Let's make it happen.

Role Overview

• You don't just run ads. You make every advertising dollar work harder.

• We're looking for aUSPaid Media Growth Specialistwho knows that launching a campaign is only the beginning. The real opportunity lies in understanding the numbers, finding what works, and making every optimization count.

• Working with one of our US-based clients, you'll manage paid advertising campaigns from setup and launch through performance monitoring, budget management, optimization, and reporting.

• You'll work closely with the marketing team to identify growth opportunities, improve campaign efficiency, and turn advertising data into actionable recommendations.

• If you enjoy investigating underperforming campaigns, testing new approaches, and seeing your decisions translate into measurable results, this role could be your next big move.

• Your mission? Turn smarter advertising decisions into stronger business results.

Key Responsibilities:

• Build, launch, monitor, and optimize paid media campaigns across relevant advertising platforms.

• Manage campaign budgets and monitor advertising spend against targets.

• Analyze campaign performance, including cost per lead, conversions, and other relevant KPIs.

• Identify opportunities to improve campaign efficiency and advertising performance.

• Conduct audience research, competitor analysis, and campaign trend research.

• Perform A/B testing of audiences, ad creatives, targeting, and campaign strategies.

• Prepare accurate performance reports with actionable insights and recommendations.

• Collaborate with the marketing team to improve ad creative performance and audience targeting.

• Monitor underperforming campaigns and recommend optimization strategies.

• Track campaign results against agreed objectives and implement performance improvements.

Requirements

Required Qualifications:

• At least2 years of relevant experiencein paid media, digital advertising, or performance marketing.

• Hands-on experience withMeta Ads Manager and Google Ads.

• Working knowledge ofGoogle Analytics (GA4).

• Proficiency inMicrosoft Excel or Google Sheetsfor data analysis and reporting.

• Experience in paid media campaign setup, monitoring, and optimisation.

• Experience managing advertising budgets and tracking campaign performance.

• Ability to analyse campaign metrics and translate data into actionable recommendations.

• Strong analytical, problem-solving, and organisational skills.

• Clear written and verbal communication skills.

• Ability to manage tasks independently and collaborate with remote teams.

• Willingness to use AI productivity tools such as ChatGPT or Claude.

Preferred Qualifications:

• Experience with additional advertising platforms, including LinkedIn Ads, TikTok Ads, Microsoft Ads, and Amazon Ads.

• Previous experience working in a digital marketing agency.

• Experience managing multiple paid advertising campaigns simultaneously.

• Experience conducting A/B testing and conversion optimisation.

• Experience collaborating with US-based marketing teams or international clients.

Why Join PeoplePartners?

• Because your next career move should offer more than just another job.At PeoplePartners, you'll enjoy a people-first culture, exciting global opportunities, and a workplace that supports your growth and success.

• Great Place to Work® Certified Culture:Join a supportive workplace that values its people.

• 100% Work-From-Home Setup:Build your career remotely.

• Global Career Exposure:Collaborate with international clients and teams.

• Career Growth & Learning:Expand your expertise and develop new skills.

• Team Engagement & Recognition:Enjoy team activities, meaningful connections, and celebrations.

• Ready to Turn Performance Into Progress?Apply today and take your career further with PeoplePartners!

Work Details

• Work Location:100% Remote / Work From Home.

• Work Schedule:Monday to Friday.

• Working Hours:Night-shift -US Eastern Time.

• Client Location:United States.

Benefits

• Permanent Work-from-home setup

• Company-provided equipment

• Secondary Wi-Fi Modem

• 21 Leave Credits Annually - Leave benefits begin on Day 1.

• 100% conversion of UNUSED leave credits

• HMO on Day 1

• 13th Month Pay

• Monthly Gift Voucher

• Milestone Tokens (Birthday/Anniversary/Christmas).

• A Life Beyond the Screen #WorkLifeBalance.

• Active employee engagements physically such as Christmas Party & Team Building, and virtual events such as town-hall with prizes.

Originally posted on Himalayas