TikTok Creative Manager

About this role

<div class="content-intro"><p><span style="font-family: arial, helvetica, sans-serif;"><strong>Why We Exist and What We Do</strong><strong>:</strong></span></p> <p><span style="font-family: arial, helvetica, sans-serif;"><span style="font-weight: 400;">At Dr. Squatch (</span><a href="https://drsquatch.com/"><span style="font-weight: 400;">www.drsquatch.com</span></a><span style="font-weight: 400;">), we’re raising the bar on men’s personal care with our line of natural, high-performance products. We’re on a high-growth, fast-moving ride, continually introducing new product categories, launching into retailers nationwide, and growing internationally. </span><span style="font-weight: 400;">We have been recognized and certified by Great Place to Work® multiple times, and we achieved status as a certified B Corp in 2023. We are </span><span style="font-weight: 400;">looking for passionate, talented people who want to join us in our mission to inspire and educate men to be happier</span><span style="font-weight: 400;"> and healthier!</span></span></p></div><p><strong>About the Role:</strong></p> <p>Join our team at Dr. Squatch as a <strong>TikTok Creative Manager</strong>! We’re looking for a strategic, creative, and highly driven individual who knows how to build and scale a brand on TikTok, with a focus on in-feed content, creator ecosystems, and account growth.</p> <p>You will be a key owner of our TikTok strategy, leading creative direction and driving channel performance. This role focuses on developing high-performing content and scaling our presence, while managing external creative and Live agency partners.</p> <p>You will shape how Dr. Squatch shows up on TikTok, driving creativity, performance, and community connection, while also helping elevate creative direction and growth across the broader social team.</p> <p>The ideal candidate has a strong creative point of view, a deep understanding of TikTok culture, and the ability to both direct and create content.</p> <p>This role will report to the Sr. Social Media Manager.</p> <p>This is a full-time role with company benefits based in Marina Del Rey, CA.</p> <p>The anticipated base compensation range for this role will be $100,000 to<em> </em>$115,000. Compensation will be commensurate with the candidate's experience and local market rates.</p> <p><strong>What You'll Do:</strong></p> <ul> <li><strong>Strategy & Ownership</strong> <ul> <li>Own and evolve Dr. Squatch’s TikTok strategy with a focus on content performance, audience growth, and brand relevance.</li> <li>Develop and execute content plans aligned with campaigns, launches, and growth goals.</li> <li>Identify opportunities to scale reach, engagement, and revenue.</li> </ul> </li> <li><strong>Agency & Creator Management</strong> <ul> <li>Manage relationships with TikTok Live agencies and creative partners.</li> <li>Source, onboard, and guide creators to produce high-performing content.</li> <li>Provide clear briefs, direction, and feedback.</li> </ul> </li> <li><strong>Creative Direction</strong> <ul> <li>Develop concepts, moodboards, and briefs to guide content production.</li> <li>Maintain a strong brand voice while pushing creative boundaries.</li> <li>Stay ahead of trends and translate them into scalable content.</li> </ul> </li> <li><strong>Content Creation</strong> <ul> <li>Create and publish video in-feed content as needed.</li> <li>Step in as on-camera talent when appropriate.</li> <li>Collaborate with internal teams and partners to execute campaigns.</li> </ul> </li> <li><strong>Performance & Optimization</strong> <ul> <li>Analyze performance across content and Live streams.</li> <li>Use insights to refine strategy and creative output.</li> <li>Test new formats and approaches to improve results.x</li> </ul> </li> <li><strong>Cross-Functional Collaboration</strong> <ul> <li>Partner with Social, Marketing, and Growth teams on campaigns.</li> <li>Align TikTok efforts with broader brand goals.</li> <li>Provide creative input to support content performance and growth.</li> <li>Share trends and insights to improve overall social strategy.</li> </ul> </li> </ul> <p><strong>About You:</strong></p> <ul> <li>Bachelor’s Degree in Marketing, Communications, Video Production, or a related field preferred.</li> <li>4+ years of experience creating and guiding social content, with a strong emphasis on TikTok.</li> <li>4+ years of experience working with or directing creators, agencies, or collaborators.</li> <li>Highly comfortable performing on camera.</li> <li>Strong understanding of TikTok analytics and performance metrics, with the ability to translate insights into content direction and growth strategies.</li> <li>Strong editing and production skills using tools such as TikTok native editor, CapCut, Premiere Pro, Photoshop, or similar.</li> <li>Deep understanding of TikTok culture, trends, memes, and audience behavior.</li> <li>Excellent…