Technical Marketing Operations Manager

About this role

<h3><strong>About <a href="http://Customer.io">Customer.io</a></strong></h3> <p>Over 9,000 companies - from scrappy startups to global brands - use our platform to send billions of emails, push notifications, in-app messages, and SMS every day. <a href="http://Customer.io">Customer.io</a> powers automated communication that people actually want to receive. We help teams send smarter, more relevant messages using real-time behavioral data.</p> <h3><strong>About the Role</strong></h3> <p>Hi, my name is Nick Guardino, Senior Director, Marketing at <a href="http://Customer.io">Customer.io</a>, and I'm looking for a highly technical Marketing Operations Manager who's excited by APIs, webhooks, data flows, automation logic, and the integration work that makes a modern GTM stack actually function. This role is at the heart of how we connect tools, automate processes, and make data accessible across the organization.</p> <p>You'll work closely with Growth, Marketing, RevOps, Sales, and Customer Success to operationalize campaigns, integrate tools, improve data quality, and automate repeatable processes. Whether you're building in <a href="http://Customer.io">Customer.io</a>, Salesforce, n8n, or Zapier, writing a lightweight script, or designing a better webhook-based workflow, your work will directly power how we acquire, engage, and retain customers.</p> <p>To thrive in this role, you'll need strong technical instincts, a builder's mindset, and a bias toward systems that are reliable, documented, and scalable. You'll be the go-to person who can look at a broken workflow, inspect the payload, find where the data is failing, and build a more reliable path forward. You do not need to be a full-time software engineer, but you should be comfortable working close to code, APIs, databases, and technical documentation. If you're energized by automation, data integrity, and helping high-growth teams move faster with better tools, we'd love to hear from you.</p> <h3><strong>What We Value</strong></h3> <p><strong>Self-Motivation:</strong> Highly self-motivated with the ability to self-direct and drive solutions independently.</p> <p><strong>Team Orientation:</strong> A team-oriented mindset with the ability to work effectively with cross-functional peers.</p> <p><strong>Passion for the Craft:</strong> Passion for software, automation, integration, and continuous learning.</p> <p><strong>Prioritization:</strong> Ability to weigh competing priorities and identify the highest value projects.</p> <h3><strong>What You'll Do</strong></h3> <ul> <li><strong>Build and own GTM integrations:</strong> Design, implement, and troubleshoot integrations across our marketing and revenue stack using APIs, webhooks, native integrations, automation platforms, and lightweight scripts.</li> <li><strong>Create reliable automation workflows:</strong> Build multi-step workflows in tools like <a href="http://Customer.io">Customer.io</a>, Salesforce Flow, n8n, Zapier, and other GTM systems. Incorporate branching logic, payload transformations, retries, error handling, alerts, and documentation so automations can scale beyond one-off hacks.</li> <li><strong>Debug data and workflow failures:</strong> Investigate broken syncs, missing fields, malformed payloads, API errors, rate limits, attribution gaps, and automation edge cases. You should be comfortable reading logs, testing endpoints, and tracing data across systems.</li> <li><strong>Support GTM systems architecture:</strong> Help define how tools should connect, where data should live, how fields should map, and how teams should use systems consistently across marketing, sales, success, and RevOps.</li> <li><strong>Improve data quality and accessibility:</strong> Build processes that improve data hygiene, enrichment, segmentation, attribution, reporting, and operational visibility across the GTM organization.</li> <li><strong>Write lightweight operational scripts:</strong> Use Python, JavaScript, SQL, or similar tools to automate recurring tasks, process CSVs, call APIs, restructure data, and solve problems that are too custom for standard no-code tools.</li> <li><strong>Collaborate with GTM teams:</strong> Partner with Growth, Marketing, Sales, Customer Success, Product, and RevOps to understand business needs and translate them into reliable technical solutions.</li> </ul> <h3><strong>What We're Looking For</strong></h3> <ul> <li><strong>AI Proficiency:</strong> You'll regularly use AI to support your own technical work, whether that's debugging code, refining workflows, or surfacing relevant solutions through well-crafted prompts. Beyond individual use, you should have a solid understanding of where AI is the right solution to solve business needs versus when traditional, code-based approaches are more appropriate.</li> <li><strong>2 to 5 years</strong> in Marketing Operations, Revenue Operations, Sales Operations, CX Operations, Solutions Engineering, or a similarly technical GTM systems role, ideally at a B2B SaaS company.</li> <li>Strong hands-on experience working with APIs, webhooks, automation platforms, CRMs, marketing automation tools, and data systems.</li> <li>Comfort reading API documentation, testing requests, inspecting payloads, troubleshooting errors, and understanding how data moves between…