Strategist, Audience Development

About this role

<div class="content-intro"><h2><span style="font-family: arial, helvetica, sans-serif; font-size: 14pt;">WHO WE ARE</span></h2> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Consumer Reports is an independent, nonprofit organization dedicated to a fair and just marketplace for all. CR is known for our rigorous testing and trusted ratings on thousands of products and services.  We report extensively on consumer trends and challenges, and survey millions of people in the U.S. each year. We leverage our evidence-based approach to advocate for consumer rights, working with policymakers and companies to find solutions for safer products and fair practices. </span>  </p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Our mission starts with you. We offer medical benefits that start on your first day as a CR employee that include behavioral health coverage, family planning and a generous 401K match. <a href="https://www.consumerreports.org/cro/careers/landing-page/index.htm">Learn more about how CR advocates on behalf of our employees.</a></span></p></div><p><span style="font-family: arial, helvetica, sans-serif; font-size: 14pt;"><strong>OVERVIEW</strong></span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Our Audience Development team operationalizes Consumer Reports’ mission to create a safe, fairer, and more transparent marketplace by ensuring our trusted, independent guidance is visible wherever people make decisions—across search, AI-generated answers, and emerging platforms. In a time of information overload, this is more important than ever.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">The Audience Development Strategist will help grow CR’s audience and membership base through search engine optimization as well as generative engine optimization, coordinating and aligning those efforts as they develop along the burgeoning AI frontier, with an emphasized and outsized lean into GEO. </span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Reporting to the Associate Director, Audience Development, the Strategist will create a search-first culture, and influence stakeholders with a collaborative spirit to leverage search as a powerful driver of business goals, including membership revenue.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">This hybrid position with in-office collaboration (Yonkers and/or Yonkers) just once per month provides excellent flexibility.  This position is not eligible for relocation assistance or sponsorship.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>How You'll Make An Impact</strong></span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Working in tandem with the Associate Director and SEO Specialist, you will help CR’s digital presence evolve in parallel with consumer’s changing needs.  Areas of focus will include:</span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Lead and drive the day-to-day audience development program, roadmap, and growth.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Keep current on  SEO/GEO trends, best practices, and search news.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Lead the procurement and briefing process for external partners; prioritize findings with internal stakeholders.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Evaluate, select, and onboard new technical search tools.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Utilize technical tools to analyze and identify technical SEO/GEO/AI search site issues.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Manage search projects from start to finish.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Work with external partners to establish and maintain a review process for schema and other technical search factors.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Perform periodic analysis of core web content.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Partner  with the Acquisition team  to ensure aligned search marketing and conversion efforts.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Develop and execute  training sessions that promote org-wide implementation</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Facilitate  budgeting, forecasting and re-forecasting, and vendor invoicing.</li> </ul> <p><span style="font-family: arial, helvetica, sans-serif; font-size:…