Strategic Marketing Programs Manager

About this role

AssetWatch serves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition monitoring experience, with a passion to care about the assets our customers care for every day. We are a devoted and capable team that includes world-renowned engineers and distinguished business leaders united by a common goal – To build the future of predictive maintenance. As we enter the next phase of rapid growth, we are seeking people to help lead the journey.

What's the Opportunity:

We’re looking for a high-output, strategic operator to own and execute AssetWatch’s key marketing programs, including fully owning long-term core media relationships, supporting strategic partnership plays, and building emerging influencer initiatives.

This role sits at the intersection of strategy and execution. You’ll collaborate closely with marketing leadership to shape program direction, then take full ownership of execution, performance, and day-to-day partner engagement.

You’ll also play a critical role in bringing campaigns to life—managing training and partner events, co-marketing programs, and content initiatives that drive pipeline and engagement.

This is a fast-paced, evolving environment where priorities shift and speed matters. Success in this role requires strong judgment, adaptability, and the ability to balance strategic thinking with hands-on execution.

Note: This role is only open to candidates residing in EST or CST

strategic thinking with hands-on execution.

What You’ll Do

Own and execute key strategic media and partner programs

• Own day-to-day management and performance of long-term strategic media partner programs and support strategic tactics from the AssetWatch partnership team

• Plan and execute co-marketing campaigns including webinars, events, content, newsletters, and targeted placements, including defined revenue targets, KPIs, and shared success metrics

• Navigate partner communications thoughtfully—balancing advocacy, collaboration, and business goals

• Standardize processes that improve consistency, predictability, and scalability of partner-led motions

• Build and maintain senior-level relationships with partner stakeholders to influence joint priorities and long-term growth

• Advocate for the company’s vision and value proposition within strategic alliances and broader market conversations

Lead event execution and support partner initiatives