Strategic Marketing Programs Manager

About this role

<div class="content-intro"><p><span class="TextRun SCXW22569549 BCX0" lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW22569549 BCX0">AssetWatch</span><span class="NormalTextRun SCXW22569549 BCX0"> serves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition monitoring experience, with a passion to care about the assets our customers care for every day. We are a devoted and capable team that includes world-renowned engineers and distinguished business leaders united by a common goal – To build the future of predictive maintenance. As we enter the next phase of rapid growth, we are seeking people to help lead the journey.</span></span><span class="EOP SCXW22569549 BCX0" data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p></div><h3><span data-contrast="auto">What's the Opportunity:</span></h3> <p><span data-contrast="auto">We’re looking for a </span><strong><span data-contrast="auto">high-output, strategic operator</span></strong><span data-contrast="auto"> to own and execute AssetWatch’s key marketing programs, including </span><strong><span data-contrast="auto">fully owning long-term core media relationships</span></strong><span data-contrast="auto">, supporting strategic partnership plays</span><span data-contrast="auto">, and building emerging influencer initiatives.</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">This role sits at the intersection of strategy and execution. You’ll collaborate closely with marketing leadership to shape program direction, then take full ownership of execution, performance, and day-to-day partner engagement.</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">You’ll also play a critical role in bringing campaigns to life—managing training and partner events, co-marketing programs, and content initiatives that drive pipeline and engagement.</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">This is a fast-paced, evolving environment where priorities shift and speed matters. Success in this role requires strong judgment, adaptability, and the ability to balance strategic thinking with hands-on execution.</span><span data-ccp-props="{}"> </span></p> <p><strong>Note:</strong> This role is only open to candidates residing in <strong>EST or CST</strong></p> <p><span data-contrast="auto">strategic thinking with hands-on execution.</span><span data-ccp-props="{}"> </span></p> <p><strong><span data-contrast="auto">What You’ll Do</span></strong><span data-ccp-props="{}"> </span></p> <p><strong><span data-contrast="auto">Own and execute key strategic media and partner programs</span></strong><span data-ccp-props="{}"> </span></p> <ul> <li><span data-contrast="auto">Own day-to-day management and performance of long-term strategic media partner programs and support strategic tactics from the AssetWatch partnership team</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Plan and execute co-marketing campaigns including webinars, events, content, newsletters, and targeted placements, including defined revenue targets, KPIs, and shared success metrics </span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Navigate partner communications thoughtfully—balancing advocacy, collaboration, and business goals </span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Standardize processes that improve consistency, predictability, and scalability of partner-led motions </span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Build and maintain senior-level relationships with partner stakeholders to influence joint priorities and long-term growth </span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Advocate for the company’s vision and value proposition within strategic alliances and broader market conversations</span><span data-ccp-props="{}"> </span></li> </ul> <p><strong><span data-contrast="auto">Lead event execution and support partner initiatives</span></strong><span data-ccp-props="{}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="2"…