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Strategic Communications Lead

Capitalbank · Rockville, MD · 2026-07-03

executive
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About this role

<div class="content-intro"><p><strong>About Us</strong><br>Capital Bank N.A. is headquartered in Maryland and has been serving our communities since 1999. We stand as a publicly traded company (NASDAQ: CBNK) with over $3 billion in assets. We offer commercial and consumer banking services to clients primarily in Maryland, DC, and Northern Virginia, alongside two nation-wide lending brands; Capital Bank Home Loans and OpenSky, a credit card division that offers and services credit cards across all states. Our personalized approach to banking, paired with cutting-edge technology solutions and a comprehensive suite of products and services, fuels our growth, and enables us to support our customers at every stage in their financial journey.</p> <p>Come join a bank where our employees thrive and are engaged in meaningful work. For the last 6 out of 7 years, Capital Bank was named one of the "Best Banks to Work For" in the U.S. by American Banker.<br><br></p></div><p><strong>Position Purpose<br></strong>This Strategic Communications Lead owns the strategy, standards, and operating model for internal and external communications across the Company. The role partners closely with the CMO, CEO, Chief of Staff, CHRO, Executive Administration, business leaders, and shared services to ensure communications are clear, appropriately distributed, well-governed, and aligned to the company’s priorities.</p> <p>The role is responsible for building a communications system that can scale with the organization.</p> <p><strong>Position Responsibilities</strong></p> <ol> <li><strong>Enterprise Communications Strategy</strong> <ol> <li>Develop and maintain the enterprise communications strategy across internal and external channels</li> <li>Create a clear and consistent enterprise narrative aligned to business priorities, leadership messaging, and major company moments</li> <li>Standardize communications principles, tone, and messaging across the company</li> </ol> </li> <li><strong> </strong><strong>Internal Communications Governance</strong> <ol> <li>Define what qualifies as enterprise-wide communication versus departmental communication</li> <li>Establish and enforce approval workflows for CEO, executive, and department-level communications</li> <li>Reduce low-value, duplicative, or unnecessary all-company communication</li> <li>Help design the operating model for internal communications as the bank launches its new intranet</li> </ol> </li> <li><strong> </strong><strong>Channel Strategy and Standards</strong> <ol> <li>Define the role of each communications channel, including email, intranet, social media, enterprise meetings, and PR</li> <li>Establish clear standards for what content belongs in each channel and who has authority to publish</li> <li>Ensure communications are routed through the appropriate channel based on audience, purpose, and urgency</li> </ol> </li> <li><strong> </strong><strong>External Communications and PR</strong> <ol> <li>Lead governance for the bank’s social media presence, including posting standards, prioritization, and approvals</li> <li>Manage external communications and PR in alignment with enterprise priorities</li> <li>Support executive visibility and thought leadership where appropriate</li> <li>Ensure market-facing communications are consistent, credible, and on-brand</li> </ol> </li> <li><strong> </strong><strong>Executive and Enterprise Communications</strong> <ol> <li>Own end-to-end planning and delivery of the bank’s key enterprise forums, including QBRs, Ignite, and Town Hall</li> <li>Lead cross-functional coordination across executive leadership, Marketing, HR, Executive Administration, and external vendors to execute these events</li> <li>Own communications strategy, narrative development, and content integration for each forum</li> <li>Partner with the CEO, Chief of Staff, and executive team to align leadership messaging and major company communications</li> <li>Drive consistency across enterprise forums so these moments reinforce a cohesive bank-wide narrative</li> </ol> </li> <li><strong> </strong><strong>SOP Development and Cross-Functional Coordination</strong> <ol> <li>Build and maintain an enterprise communications SOP that defines standards, approvals, and workflows</li> <li>Establish and support a cross-functional communications working group with partners from Marketing, HR, and Executive Administration</li> <li>Train stakeholders on communications standards and help drive adoption across the organization<br><br></li> </ol> </li> </ol> <p><strong>Minimum Education & Experience</strong></p> <ul> <li>8+ years of experience in corporate communications, public relations, executive communications, internal communications, or a related field</li> <li>Experience operating in a complex, multi-division organization</li> <li>Experience supporting senior executives or enterprise leadership teams</li> <li>Experience building or managing internal communications programs</li> <li>Experience overseeing external communications, social media governance, or PR</li> <li>Financial services or regulated industry experience is a…

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