Stratège SEO / SEO Strategist, French Speaking

About this role

SmartBug Media est l'agence numérique à service complet de choix pour les organisations qui cherchent à créer une croissance résiliente tout au long du cycle de vie du client. Du marketing aux ventes, des opérations de revenus à la réussite client, du commerce électronique à l'intégration, SmartBug combine des stratégies et une technologie solides avec les meilleurs talents pour réduire les risques pour l'avenir et tracer la voie vers un succès continu. En tant qu'équipe entièrement à distance de plus de 300 professionnels, nous croyons qu'il faut fournir un travail exceptionnel sans compromettre l'équilibre travail/vie personnelle, peu importe où vous vous trouvez. Reconnus mondialement, nous avons figuré sept fois sur la liste Inc. 5000, sur l'Adweek 100 quatre années consécutives et avons remporté de nombreux prix Comparably pour notre culture et notre leadership. Nous ne sommes pas seulement le partenaire HubSpot le mieux noté au monde, mais également deux fois partenaire HubSpot NA de l'année et fier partenaire Elite. Ajoutez à cela notre partenariat Master Elite avec Klaviyo et nos fiers partenariats avec Shopify et Google. --

SmartBug Media is the full service digital agency of choice for organizations looking to create resilient growth across the entire customer lifecycle. From marketing to sales, revenue operations to customer success, and e-commerce to integration, SmartBug combines sound strategies and technology with top talent to de-risk the future and set the course for continued success. As a fully remote team of over 300 professionals, we believe in delivering exceptional work without compromising work/life balance, no matter where you are. Recognized globally, we've made the Inc. 5000 list seven times, the Adweek 100 four years running, and won numerous Comparably awards for our culture and leadership. We're not just HubSpot's highest-rated partner worldwide but also a two-time HubSpot NA Partner of the Year and proud Elite Partner. Add to that our Master Elite partnership with Klaviyo and our proud partnerships with Shopify and Google. In the role of Strategist, SEO, you will work closely with SmartBug clients and our client services marketing teams to develop and implement strategies to leverage best practices, improve SEO performance, and deliver results for SmartBug clients. This integral role will provide quality standards and processes for keyword research, website SEO audits, implementing Schema, link building, SEO analytics, and implementation of all off-page SEO activities. Dans le rôle de stratège SEO, vous travaillerez en étroite collaboration avec les clients de SmartBug et nos équipes de marketing du service à la clientèle afin d’élaborer et de mettre en œuvre des stratégies qui tireront profit des meilleures pratiques, amélioreront la performance SEO et généreront des résultats pour nos clients. Ce rôle essentiel permettra d'établir des normes de qualité et des processus pour la recherche de mots-clés, les audits SEO de sites web, la mise en œuvre de Schema, le netlinking, l’analyse de données SEO et l’application de toutes les activités SEO hors page (off-page). Responsibilities

Build SEO services and best practices, including keyword research, website SEO audits, implementing Schema, link building, SEO analytics, and implementation of all on-page and off-page SEO activities

Conduct SEO audits of client website performance

Map content strategies to the buyer journey, identifying gaps and prioritizing high-impact topics for organic acquisition.

Develop detailed SEO content briefs, including semantic clusters, recommended structure (Hn), internal linking, and on-page optimizations.

Build analytics reports on keyword and site rankings, site domain performance, backlinks, on-page performance, and organic traffic trends

Diagnose and resolve organic traffic and SEO issues

Set up proper performance tracking on-site domains Implement Google Search Console and Google Analytics

Inform client services and web team of algorithm updates and SEO news

Advise on best practices around domain, sub-domains, and site architecture

Provide expertise as needed for complex SEO problems/opportunities

Other responsibilities as assigned.

Recommended Technical Skills

Lead technical SEO audits to identify and prioritize issues related to crawlability, indexability, site speed, rendering, and mobile-friendliness.

Collaborate with development teams to implement complex technical SEO recommendations, including schema markup, hreflang tags, canonicalization, and XML sitemaps.

Conduct in-depth analysis of website architecture and provide recommendations for optimizing site structure, internal linking, and URL parameters for SEO performance.

Develop and implement strategies for international SEO, including managing hreflang attributes and understanding geo-targeting considerations.

Stay abreast of emerging technical SEO trends and algorithm updates, translating them into actionable strategies and recommendations for clients.

Oversee the technical aspects of website migrations, redesigns, and platform changes to ensure minimal impact on organic search performance.

Experience with JavaScript SEO and understanding how search engines crawl & LLM and render dynamic content.

Demonstrate curiosity and expertise in how AI and LLM influence SEO strategy and search behavior and proactively apply these insights to enhance client deliverables.

Optional: Utilize server log file analysis to gain insights into how search engines crawl and interact with the website.

Experience & Education Requirements

B.A. or B.S. degree is requiredFrench and English proficiency

5-8 years of progressive SEO experience with a digital marketing agency or in-house teamProven track record and hands-on experience successfully developing and implementing SEO strategies for multi-domain and multinational websites

Comprehensive knowledge of organic search and search engine ranking algorithms, including…