Staff Brand Marketing Manager

About this role

Who is Boulevard?

Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most.

Before launching in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspa, barbershops, and more. Our technology not only helps our customers survive but thrive. Take a look at how we (and YOU) can make that happen.

We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication, and we design each and every detail to maximize potential, power, and impact. Do our values match? Read through our story and what we value the most.

Our team values and celebrates our diverse backgrounds. Being open about who we are and what we do allows us to do the best work of our lives. We believe in equal opportunity for all, and you should too.

Come Do the Best Work of Your Life at Boulevard

At Boulevard, we believe exceptional brands are built through meaningful customer experiences, thoughtful storytelling, and consistent execution.

As our Staff Brand Marketing Manager, you'll own and evolve Boulevard's brand marketing strategy, helping define how our brand shows up in the market and how customers experience us across every touchpoint. This is a high-impact individual contributor role for someone who thrives in ambiguity, balances strategic thinking with hands-on execution, and enjoys building programs, processes, and campaigns that scale alongside a growing business.

Partnering closely with leaders across Marketing, Product, Sales, Customer Success, and Creative, you'll bring integrated campaigns and brand initiatives to life while helping establish Boulevard as the leading platform for appointment-based self-care businesses.

If you're energized by building, influencing without authority, and raising the bar for marketing craft, we'd love to meet you.

What You'll Do

Shape Our Brand

• Own and evolve Boulevard's brand marketing strategy, ensuring our brand consistently reflects who we are and where we're going.

• Help shape our positioning, messaging, voice, and storytelling across customer-facing channels.

• Identify opportunities to strengthen Boulevard's market presence by staying close to customers, competitors, industry trends, and cultural moments.

• Own and manage Boulevard’s internal communications in partnership with the People Team.

Lead Integrated Brand Marketing

• Develop and lead integrated brand campaigns that build awareness, deepen customer engagement, and support business growth.

• Partner across Product Marketing, Demand Generation, Creative, Content, Communications, Sales, and Customer Success to bring cohesive campaigns and launches to market.

• Translate customer insights and business priorities into clear marketing strategies and creative briefs.

• Build scalable planning processes that create alignment and enable teams to move quickly.

• Project Management support

Elevate Boulevard's Presence

• Own Boulevard's public relations strategy, including agency management, media outreach, executive thought leadership, and earned media opportunities.

• Build relationships with media, industry organizations, partners, and influential voices across the self-care ecosystem.

• Lead customer storytelling, advocacy programs, sponsorships, partnerships, and other initiatives that strengthen Boulevard's brand and credibility.

• Represent Boulevard at industry events and identify opportunities to expand our visibility and influence.

Measure & Improve

• Define success metrics for brand initiatives and use performance insights to continuously improve strategy and execution.

• Champion a consistent, high-quality brand experience across every customer touchpoint.

What Success Looks Like

• Boulevard's brand awareness and reputation continue to grow within the self-care industry.

• Integrated marketing campaigns deliver measurable business impact.

• Our messaging is clear, consistent, and differentiated across channels.

• Cross-functional teams have the processes and alignment needed to execute exceptional work.

• Boulevard is recognized as a trusted voice and category leader by customers, partners, and industry…