Sr. Technical Partner Marketing Manager

About this role

<div class="job-post-container" style="position: relative; background-color: white; padding: 20px; max-width: 1000px; margin: 0 auto; box-shadow: 0px 0px 10px rgba(0, 0, 0, 0.1); min-height: 500px; border: 5px solid #0037A5;"> <div style="position: absolute; top: 0; left: 2; width: 200px; height: 300px; margin-top: 30px; opacity: 1; z-index: 1;"> </div> <div class="job-post-content" style="position: relative; z-index: 2;"> <h1 style="font-family: Arial, sans-serif; color: rgb(51, 51, 51); line-height: 1.2; margin-top: 20px; text-align: center;"><img style="max-width: 100%; float: left;" src="https://i.imgur.com/b9m4CJj.jpeg" alt="" width="92"></h1> <h1 style="font-family: Arial, sans-serif; color: rgb(51, 51, 51); line-height: 1.2; margin-top: 20px; text-align: center;"> </h1> <h1 style="font-family: Arial, sans-serif; color: rgb(51, 51, 51); line-height: 1.2; margin-top: 20px; text-align: center;"> </h1> <h1 style="font-family: Arial, sans-serif; color: rgb(51, 51, 51); line-height: 1.2; margin-top: 20px; text-align: center;">Category-defining tech. Career-defining work.</h1> <p style="text-align: center;">The next era of software won’t operate at human scale. Applications will create applications. Systems will coordinate with systems. Data and decisions will move faster than teams can react to them. The infrastructure powering that world cannot be fragile, reactive, or limited by the assumptions of the past.</p> <p style="text-align: center;">Cockroach Labs exists to build what comes next — before the world requires it.</p> <p style="text-align: center;">We created CockroachDB to survive failures, scale without compromise, and adapt to changing conditions automatically. Now we’re helping define a future where complexity fades into the background and infrastructure simply works, no matter the scale.</p> <p style="text-align: center;">This is the kind of challenge that attracts people who want to shape industries, not just participate in them. The work is ambitious, the standards are high, and the impact is real.</p> <hr> <h2><span style="color: rgb(0, 0, 0);"><strong>The Role</strong></span></h2> <p>We’re hiring a Technical Partner Marketing Manager to help shape and amplify the narrative across CockroachDB’s partner and ISV ecosystem. We’re looking for someone with strong partner marketing experience, a clear point of view on modern infrastructure and AI, and the ability to build credibility across social channels, developer communities, and industry events.</p> <p>Reporting to the Head of Corporate Marketing, you’ll work closely with partner engineering, alliances, and product marketing to turn integrations and technical work into compelling content, thought leadership, developer programs, and go-to-market campaigns that drive awareness and adoption.</p> <p>You’ll help turn partner integrations and technical innovation into stories developers and technical buyers actually care about — strengthening CockroachDB’s position within the evolving AI and cloud ecosystem</p> <h2><strong>You Will</strong></h2> <p><strong>Own the Partner Marketing Narrative </strong></p> <ul> <li>Lead go-to-market storytelling for strategic technology partners across cloud, AI, and ISV ecosystems</li> <li>Create technical content, co-marketing campaigns, and developer-facing assets that drive awareness, adoption, and engagement</li> <li>Translate integrations and engineering work into clear, compelling narratives for developers and technical buyers</li> <li>Align partner launches and content with the broader integration roadmap and company positioning</li> </ul> <p><strong>Be the Technical Voice of the Ecosystem</strong></p> <ul> <li>Serve as a public-facing voice for Cockroach Labs across social channels, webinars, events, and developer communities</li> <li>Bring a strong point of view on AI-native applications, distributed systems, and modern infrastructure</li> <li>Build credibility with technical audiences through thought leadership, storytelling, and ecosystem engagement</li> </ul> <p><strong>Drive Ecosystem Growth </strong></p> <ul> <li>Help position CockroachDB as the trusted data layer for AI-native and modern applications</li> <li>Create demos, technical walkthroughs, and partner content that help developers build with CockroachDB</li> <li>Partner cross-functionally with engineering, product marketing, alliances, and demand gen to amplify partner initiatives and support pipeline growth</li> <li>Track performance and continuously refine content and programs based on engagement, awareness, and business impact</li> </ul> <h2><strong>The Expectations</strong></h2> <p>In your first 30 days, you'll meet the partner team, audit existing partner content and co-marketing agreements, and map the current integration landscape. You'll also build relationships with corporate marketing, product marketing, and demand gen.</p> <p>By 60 days, you'll publish your first technical partner content pieces, launch a webinar or virtual event with a priority ISV partner, and establish a content calendar tied to the integration roadmap.</p> <p>By 90 days, you'll have a repeatable go-to-market playbook for new partner integrations, active dev rel engagement in at least two ISV ecosystems, and…