Sr. Product Marketing Manager, Programmatic Ad Solutions

About this role

<p>At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.</p> <p>Lyft Ads is one of the fastest-growing commerce media businesses in the industry, connecting brands to a high-intent, on-the-move audience across Lyft's rider and driver networks. With proprietary first-party data spanning millions of rides and real-world consumer journeys, Lyft Ads offers advertisers a unique combination of targeting, context, and measurement that traditional platforms cannot replicate. We are building the future of mobility media — and we are looking for exceptional talent to help lead that charge.</p> <p>We are seeking a strategic, highly cross-functional leader to join Lyft Ads as our Sr. Product Marketing Manager for Programmatic Ad Solutions. This is a unique and high-impact role at the intersection of programmatic advertising, revenue partnership development, and go-to-market strategy. You will own three interconnected pillars that are core to Lyft Ads' growth: building our programmatic and Audience Extension business, managing key channel and demand partners, and developing the packaging and pricing strategy that powers our sales organization.</p> <p>This role requires a rare blend of strategic thinking, commercial acumen, and operational execution. You will work closely with Product, Data Science, Sales, and external partners to define how Lyft Ads goes to market — both on-platform and off — and to ensure we are positioned to win against competitors in the rapidly evolving commerce media landscape.</p> <h2><strong>Responsibilities:</strong></h2> <ul> <li><strong>Programmatic Strategy & Audience Extension Go-to-Market</strong> <ul> <li>Own the end-to-end strategy and go-to-market for Lyft Ads' programmatic business, with a primary focus on Audience Extension solutions that extend Lyft's first-party data and targeting capabilities beyond the app.</li> <li>Develop compelling narratives, positioning frameworks, and packaging structures that clearly articulate Lyft Ads' programmatic differentiation to agencies, brands, and demand partners.</li> <li>Define the commercial and product strategy for how Audience Extension is sold, including deal structures, influencing pricing, audience segmentation, and measurement integration.</li> <li>Partner closely with Product Management and Data Science to ensure programmatic offerings are technically sound, scalable, and competitively differentiated.</li> <li>Monitor programmatic market trends, competitive dynamics, and evolving buyer behavior to proactively refine strategy and maintain a leading position.</li> <li>Drive revenue growth through programmatic channels by identifying new demand sources and structuring scalable, repeatable go-to-market motions.<span style="font-weight: 400;"><br></span></li> </ul> </li> <li><strong>Programmatic Channel & Partner Management</strong> <ul> <li>Identify, evaluate, and manage relationships with key programmatic channel and revenue partners including DSPs, SSPs, data clean rooms, ad networks, and measurement providers.</li> <li>Partner with the leadership team to influence commercial negotiations and deal structuring across the programmatic partner ecosystem — defining how Lyft Ads integrates technically, commercially, and strategically with each partner.</li> <li>Build a partner prioritization framework that optimizes for revenue impact, technical efficiency, audience scale, and strategic alignment.</li> <li>Serve as the primary business point of contact for programmatic demand and measurement partners; drive QBRs, joint business plans, and revenue accountability.</li> <li>Work with Engineering, AdTech, and Product teams to ensure partner connections are optimally implemented and continuously improved.</li> <li>Evaluate emerging demand sources and new partnership models (e.g., retail media networks, data collaboration platforms) to identify incremental revenue opportunities for Lyft Ads.</li> </ul> </li> </ul> <h2><strong>Experience:</strong></h2> <ul> <li>10+ years of experience in digital advertising, with meaningful depth in programmatic, ad tech, or commerce/retail media.</li> <li>Strong knowledge of the programmatic ecosystem — including DSPs (e.g., DV360, The Trade Desk, Amazon DSP), SSPs, DMPs, CDPs, clean rooms, and measurement partners.</li> <li>Demonstrated experience structuring and negotiating commercial partnerships with technology and demand-side platforms.</li> <li>Experience developing go-to-market strategies and pricing frameworks for advertising products.</li> <li>Exceptional cross-functional collaboration skills; proven ability to work across Sales, Product, Engineering, Data Science, Marketing, and Finance.</li> <li>Strong analytical and financial modeling skills; ability to build business cases and model revenue scenarios.</li> <li>Outstanding written and verbal communication skills; capable of translating complex ad tech concepts into clear, compelling narratives for diverse audiences.</li> <li>Bachelor's degree or equivalent experience.<span style="font-weight: 400;"><br></span></li> <li><strong>Preferred</strong> <ul> <li>Experience at a commerce media company, mobility platform, retail media network, or high-growth digital publisher.</li> <li>Familiarity with audience extension products and off-platform programmatic solutions built on…