Sr Product Marketing Manager II — AI GTM Strategy, APJ

About this role

For over 20 years, Smartsheet has empowered teams to manage work seamlessly and scale solutions smarter. Now, in our most ambitious chapter yet, we are uniting human teams with AI agents. By orchestrating the work agents do best, automating manual tasks and uncovering insights at scale, we create the space for people to focus on what truly matters: judgment, creativity, and big thinking. That is magic at work, and it’s what we show up for every day.

The Opportunity

Asia-Pacific is one of the fastest-moving enterprise AI markets in the world — and the buyers, competitive dynamics, and adoption patterns in the region are distinct from any other geography Smartsheet serves. Enterprises in APJ are evaluating AI capabilities with urgency, but their buying criteria, integration ecosystems, and trust frameworks differ meaningfully from those in North America or Europe. Smartsheet needs an AI product marketing leader embedded in the region who can translate our global AI narrative into locally resonant positioning that wins.

As a Sr Product Marketing Manager on the AI GTM Strategy team, you will be the in-region AI product marketing partner for Smartsheet's APJ sales organization. You will own the regional activation of Smartsheet's AI narrative — including organizational intelligence, agentic workflows, and Model Context Protocol (MCP) positioning — ensuring APJ field teams can lead differentiated AI conversations with enterprise buyers across the region.

This is not a generalist PMM role. You will own the intersection of AI product marketing and regional field activation across APJ, working at the pace of a rapidly evolving product surface and a field organization operating in one of the most competitive enterprise software markets globally.

This remote eligible role is based in APJ and will report to the VP, AI GTM Strategy.

What You Will Own

AI Narrative Activation — APJ

• Execute the regional activation of Smartsheet's global AI narrative across APJ field teams, adapting messaging for the distinct market maturity levels, buying behaviors, and competitive landscapes across key APJ sub-regions (ANZ, Japan, Southeast Asia, India).

• Develop APJ-specific AI positioning guides that address regional buyer priorities — including local integration ecosystem requirements, data residency expectations, and culturally specific enterprise buying processes.

• Maintain a living understanding of how AI messaging resonates differently across APJ markets and adjust field guidance accordingly, with particular attention to the distinct enterprise dynamics in Japan versus ANZ versus emerging Southeast Asian markets.

AI Sales Enablement — Regional Delivery

• Serve as the primary AI enablement resource for APJ field teams — translating global enablement packages (training decks, demo scripts, prompt cookbooks, competitive briefs) into regionally relevant, sales-ready formats.

• Partner with Sales Enablement to deliver AI-specific training sessions, certifications, and deal support for APJ account executives and solution engineers, accommodating time zone coverage and regional sales cadences.

• Build and maintain the APJ AI content suite in Smartsheet’s Enablement platform : discovery slides, AI use-case messaging guides, MCP value narratives, and competitive positioning against regional alternatives.

• Track enablement adoption through leading indicators including Gong keyword usage, Highspot engagement, and qualitative field feedback on content quality and deal impact.

MCP & Platform Extensibility — APJ GTM Support

• Support the regional go-to-market activation for Smartsheet's MCP platform, including multi-connector capabilities, partner integrations, and agentic workflow positioning.

• Develop APJ-specific MCP use-case content that connects platform extensibility to the integration ecosystems and workflow patterns prevalent in APJ enterprise…