Sr. Product Manager, Growth

About this role

About CookUnity:

Food has lost its soul to modern convenience. And with it, it has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 50 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul.

Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: empower Chefs to nourish the world.

If that mission has you hungry in more ways than one, you’ve found the right job posting.

About the Role

We’re hiring a Sr. Product Manager, Growth to reimagine and optimize our acquisition end-to-end funnel by driving a strategic roadmap and experiments — from landing page experience through trial and onboarding. This role will own key conversion metrics and drive product-led strategies to optimize how users move from interest to checkout.

What You’ll Do

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Own and evolve the product roadmap for funnel conversion and flows

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Analyze user behavior and drop-off points to identify opportunities to increase funnel efficiency

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Design and run A/B tests across acquisition touchpoints and in-product experiences

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Lead the Funnel Design and Engineering squad to rapidly ship and iterate on improvements

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Work closely with Growth Marketing and First Impressions team to align funnel innovations with traffic strategies

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Collaborate with CRM and Lifecycle teams to ensure early customer communication supports key friction points and opportunities to re-engage

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Lead cross-functional squads focused on improving trial-to-paid conversion rates and all of the steps within the funnel

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Drive clear outcome metrics (e.g. trial conversion, early retention, CAC-to-LTV ratio)

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Surface insights and learnings regularly with key stakeholders and executive leadership

What Success Looks Like

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Meaningful lift in end-to-end funnel conversion rates and trial activation

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Shorter time to first meal and increased NPS during trial experience

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Scalable…