Sr. Product Manager, Growth

About this role

<div class="content-intro"><h3>About CookUnity:</h3> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);">Food has lost its soul to modern convenience. And with it, it has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 50 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul.</span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);">Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: <strong data-stringify-type="bold">empower Chefs to nourish the world.</strong></span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);">If that mission has you hungry in more ways than one, you’ve found the right job posting.</span></p></div><h3><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"><strong>About the Role</strong></span></h3> <p><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;">We’re hiring a Sr. Product Manager, Growth to reimagine and optimize our acquisition end-to-end funnel by driving a strategic roadmap and experiments — from landing page experience through trial and onboarding. This role will own key conversion metrics and drive product-led strategies to optimize how users move from interest to checkout.</span></p> <h3><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"><strong>What You’ll Do</strong></span></h3> <ul> <li style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"> <p><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;">Own and evolve the product roadmap for funnel conversion and flows</span></p> </li> <li style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"> <p><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;">Analyze user behavior and drop-off points to identify opportunities to increase funnel efficiency</span></p> </li> <li style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"> <p><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;">Design and run A/B tests across acquisition touchpoints and in-product experiences</span></p> </li> <li style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"> <p><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;">Lead the Funnel Design and Engineering squad to rapidly ship and iterate on improvements</span></p> </li> <li style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"> <p><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;">Work closely with Growth Marketing and First Impressions team to align funnel innovations with traffic strategies</span></p> </li> <li style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"> <p><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;">Collaborate with CRM and Lifecycle teams to ensure early customer communication supports key friction points and opportunities to re-engage</span></p> </li> <li style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"> <p><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;">Lead cross-functional squads focused on improving trial-to-paid conversion rates and all of the steps within the funnel</span></p> </li> <li style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"> <p><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;">Drive clear outcome metrics (e.g. trial conversion, early retention, CAC-to-LTV ratio)</span></p> </li> <li style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"> <p><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;">Surface insights and learnings regularly with key stakeholders and executive leadership</span></p> </li> </ul> <h3><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"><strong>What Success Looks Like</strong></span></h3> <ul> <li style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"> <p><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;">Meaningful lift in end-to-end funnel conversion rates and trial activation</span></p> </li> <li style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"> <p><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;">Shorter time to first meal and increased NPS during trial experience</span></p> </li> <li style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"> <p><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;">Scalable…