Sr. Principal Product Marketer - Leo

About this role

Astera Labs (NASDAQ: ALAB) provides rack-scale AI infrastructure through purpose-built connectivity solutions. By collaborating with hyperscalers and ecosystem partners, Astera Labs enables organizations to unlock the full potential of modern AI. Astera Labs’ Intelligent Connectivity Platform integrates CXL®, Ethernet, NVLink, PCIe®, and UALink™ semiconductor-based technologies with the company’s COSMOS software suite to unify diverse components into cohesive, flexible systems that deliver end-to-end scale-up, and scale-out connectivity. The company’s custom connectivity solutions business complements its standards-based portfolio, enabling customers to deploy tailored architectures to meet their unique infrastructure requirements. Discover more at www.asteralabs.com.

Role Overview

Astera Labs is seeking a Senior Principal, Product Marketing to serve as the strategic marketing leader for our Leo Smart Memory Extender product line — the industry's most advanced CXL-based solution enabling memory expansion and disaggregation for AI and cloud infrastructure at rack scale. This is a senior individual contributor role with outsized influence, where you'll define how the market understands, evaluates, and adopts CXL memory technology.

As AI models scale to hundreds of billions of parameters and memory capacity becomes the defining bottleneck in modern data centers, Leo is uniquely positioned to unlock new levels of performance and efficiency. In this role, you'll operate as the authoritative voice of the Leo product line — shaping narratives that influence hyperscaler architecture decisions, driving industry thought leadership, and partnering with Astera Labs' most senior technical and business leaders to accelerate market creation.

This is a rare opportunity to own the marketing strategy for a category-defining product at a hyper-growth public semiconductor company that is building the connectivity backbone of AI infrastructure. You'll combine deep technical mastery of CXL and memory architectures with world-class marketing craft to drive outsized business impact.

Based in San Jose, CA or Vancouver, BC, this position requires an in-person presence with travel to customers.

Key Responsibilities

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Market Strategy & Positioning

• Own end-to-end go-to-market strategy for the Leo Smart Memory Extender portfolio, from early market development through production ramp and lifecycle management

• Define differentiated positioning and messaging frameworks that articulate Leo's value to platform architects, memory subsystem engineers, and CTO-level decision-makers at hyperscalers and OEMs

• Lead competitive analysis and market segmentation to identify whitespace opportunities and inform product roadmap investment priorities

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Thought Leadership & Industry Influence

• Serve as Astera Labs' external subject matter expert on CXL memory expansion, representing the company at keynotes, panels, analyst briefings, and consortium forums

• Develop high-impact technical content including white papers, architecture guides, solution briefs, and reference designs that shape industry conversation

• Build and maintain relationships with key industry analysts, media, and ecosystem partners to amplify Leo's market presence

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Cross-Functional Leadership & Enablement

• Partner with product management and silicon engineering to translate roadmap innovations into compelling customer-facing narratives and launch strategies

• Develop advanced sales enablement assets — competitive battlecards, technical presentations, ROI models, and objection-handling frameworks — that accelerate deal velocity

• Engage directly…