Sr. Marketing Associate, Membership

About this role

<div class="content-intro"><h2><span style="font-family: arial, helvetica, sans-serif; font-size: 14pt;">WHO WE ARE</span></h2> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Consumer Reports is an independent, nonprofit organization dedicated to a fair and just marketplace for all. CR is known for our rigorous testing and trusted ratings on thousands of products and services.  We report extensively on consumer trends and challenges, and survey millions of people in the U.S. each year. We leverage our evidence-based approach to advocate for consumer rights, working with policymakers and companies to find solutions for safer products and fair practices. </span>  </p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Our mission starts with you. We offer medical benefits that start on your first day as a CR employee that include behavioral health coverage, family planning and a generous 401K match. <a href="https://www.consumerreports.org/cro/careers/landing-page/index.htm">Learn more about how CR advocates on behalf of our employees.</a></span></p></div><p><span style="font-size: 14pt;"><strong><span style="font-family: arial, helvetica, sans-serif;">OVERVIEW</span></strong></span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Consumer Reports is an independent, nonprofit member organization that works side by side with consumers for truth, transparency, and fairness in the marketplace. Our over 5 million members (more than half of which access our information digitally) count on us to empower and inform consumers, incentive corporation to act responsibly, and help policymakers priortize their rights and interests in order to shape a truly consumer-driven marketplace. </span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">As Senior Marketing Associate,Membership Marketing,  you will play a key role in helping to grow CR's digital membership. Reporting to the Director, Digital Acquisition, you will be responsible for website and performance marketing, creative trafficking, landing page optimizations, and experimentation roadmaps.  Working cross-functionally with Product, Design, Brand Marketing, Performance Marketing, SEO and our 3P Partner Network, you will serve as the point person to lead conversion rate optimization projects. </span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">If you are a creative digital marketer with strong project management skills that include collaborating with others, a strong sense of project ownership and the ability to drive high quality results while managing competing priorities, we’d love to hear from you.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">This is a hybrid position, based in Yonkers, New York. The position is not eligible for sponsorship or relocation assistance. </span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>How You'll Make An Impact</strong></span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">CR’s members share our commitment to put consumers first and champion what’s good for all of us. In this position, you will  manage and optimize the digital efforts to grow and support membership so we can continue this important work.  You will also:</span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Collaborate with internal stakeholders to define the conversion rate optimization strategy and develop testing roadmaps focused on hitting or surpassing membership and volume objectives.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Execute website and performance marketing initiatives, managing campaign setups, creative assets, landing page enhancements, and other digital experiments.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Work alongside the Performance Marketing team to refine UX, copy, and creative elements through continuous, iterative testing.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Coordinate with the Personalization Lead to assess creative performance, build reporting dashboards, and share actionable insights across the organization.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Collaborate with creative agencies, internal teams, and partner networks to distribute creative assets and generate insightful, actionable reporting.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Investigate and implement creative strategies on…