Sr. Manager, SEO/AEO

About this role

<div class="content-intro"><p><span class="TextRun SCXW22569549 BCX0" lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW22569549 BCX0">AssetWatch</span><span class="NormalTextRun SCXW22569549 BCX0"> serves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition monitoring experience, with a passion to care about the assets our customers care for every day. We are a devoted and capable team that includes world-renowned engineers and distinguished business leaders united by a common goal – To build the future of predictive maintenance. As we enter the next phase of rapid growth, we are seeking people to help lead the journey.</span></span><span class="EOP SCXW22569549 BCX0" data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p></div><p><span data-contrast="auto">AssetWatch is an AI-driven industrial IoT condition monitoring platform that helps manufacturers protect their most critical equipment before it fails. We combine wireless vibration and temperature sensors with a 24/7 AI monitoring layer and a team of on-staff Certified Maintenance Engineers who deliver prescriptive recommendations directly to plant teams. The result: fewer unexpected failures, less unplanned downtime, and a fundamentally different relationship between manufacturers and their machines.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></p> <p><span data-contrast="auto">We're growing fast, operating across the US and Canada, and building out the channels that will define our next phase of scale. SEO/AEO are a couple of them — and this role owns it entirely.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></p> <p><span data-contrast="auto">THE ROLE</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></p> <p><span data-contrast="auto">This role exists to build the organic channel from the ground up and turn it into a compounding pipeline asset.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></p> <p><span data-contrast="auto">You'll own the full roadmap: keyword architecture, AEO content structure, and technical SEO requirements. You'll work directly with our Webmaster (implementation) and Content Manager (executes your briefs). You are the brain; you'll have the builders.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></p> <p><span data-contrast="auto">This is not a "set it and check in monthly" role. You will wake up every morning looking at organic traffic, keyword movement, and conversion data — and you'll know exactly what it means and what to do next. You'll build and own a clear, documented path from where organic stands today to a state where it delivers consistent, qualified pipeline on a repeatable basis. Every strategy decision, content brief, and technical specification you produce is in service of that outcome.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></p> <p><span data-contrast="auto">You'll also be our internal expert on Answer Engine Optimization — ensuring AssetWatch earns citations in AI-generated answers on Google AI Overview, ChatGPT, and Perplexity as these become primary research surfaces for reliability engineers and plant managers evaluating condition monitoring software.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></p> <p><span data-contrast="auto">WHAT YOU'LL OWN</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></p> <p><span data-contrast="auto">Pipeline & Revenue Accountability</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></p> <p><span data-contrast="auto">Own targets for organic-sourced MQLs, pipeline value, and influenced revenue — SEO/AEO is a channel, not a function, and you'll be measured like one. Build and maintain a living…