Sr Manager Sales Acceleration

About this role

1Password is growing. We’ve surpassed $400M in ARR and we’re continuing to accelerate, earning a spot on the Forbes Cloud 100 for four years in a row and teaming up with iconic partners like Oracle Red Bull Racing.

About 1Password

At 1Password, we’re building the foundation for a safe, productive digital future. Our mission is to unleash employee productivity without compromising security by ensuring every identity is authentic, every application sign-in is secure, and every device is trusted. We innovated the market-leading enterprise password manager and pioneered Unified Access Management, a new cybersecurity category built for the way people and AI agents work today. As one of the most loved brands in cybersecurity, we take a human-centric approach in everything from product strategy to user experience. Over 180,000 businesses, from Fortune 100 leaders to the world’s most innovative AI companies, trust 1Password to help their teams securely adopt the SaaS and AI tools they need to do their best work.

If you're excited about the opportunity to contribute to the digital safety of millions, to work alongside a team of curious, driven individuals, and to solve hard problems in a fast-paced, dynamic environment, then we want to hear from you. Come join us and help shape a safer, simpler digital future.

We are seeking an entrepreneurial and results-driven sales leader to build and manage our new GTM Launch Team. This is a unique opportunity to act as the "founder" of our new product initiatives, with a primary focus on driving early sales, securing cornerstone customers, and creating a scalable sales model.

As the Sr Manager, Sales Acceleration, you will lead a dedicated, cross-functional team of sales and customer success professionals. Your mission is to take new products from concept to commercial success by personally driving initial sales and building a repeatable GTM playbook. This is a high-visibility, high-impact role for a "player-coach" who is passionate about building from the ground up, comfortable navigating the ambiguity of a new market, and has a proven track record of closing deals.

How we’re using AI today

Across GTM, we’re transforming the way we work with AI. We expect every seller, CSM, and team member to become a power user, using it daily to work smarter and move faster. AI is already embedded in how we operate – from real-time coaching that sharpens how we sell and interact with customers, to surfacing insights that help us anticipate needs – creating more time for meaningful customer engagement. If you’re excited to reshape how you think, make decisions, and drive growth with AI, you’ll feel right at home here.

This is a remote opportunity within the UK.

What we're looking for:

- Experience: 8+ years of experience in B2B SaaS, with a background in sales, sales strategy, product marketing, or business development.

- Leadership: Proven experience leading high-performing, cross-functional teams. You are a "player-coach" who can provide strategic direction while also rolling up your sleeves to help win the first deals.

- GTM Expertise: A deep understanding of the new product introduction (NPI) process. Prior experience taking a new product to market is highly desirable.

- Strategic Acumen: The ability to develop a comprehensive GTM strategy, set measurable objectives, and pivot based on market feedback.

- Data-Driven Mindset: Strong analytical skills with a demonstrated ability to use data to drive decisions and communicate results.

- Exceptional Communication: The ability to articulate a clear and compelling vision and influence stakeholders at all levels, from individual contributors to C-level executives.

- Entrepreneurial Spirit: You thrive in ambiguous environments, are comfortable with experimentation, and have a relentless drive to build something new and impactful.

What you can expect:

- Lead and Drive Sales: Recruit, manage, and mentor a dedicated team of Account Executives, Sales Engineers, and Customer Success Managers, fostering a culture of innovation, agility, and focused execution on revenue-generating activities.

- Secure Cornerstone Customers: Personally own and drive the sales cycle to secure the first paying customers for new products, gathering critical insights to refine our ideal customer profile (ICP) and value proposition.

- Drive Early Revenue: Own the team’s initial pipeline and ARR targets, proving the commercial viability of new solutions through direct sales involvement.

- Validate Product-Market Fit: Define and execute the strategy to secure the first paying customers for new products, gathering critical insights to refine our ideal customer profile (ICP) and value proposition.

- Build the Sales Playbook: Author the GTM playbook, documenting everything from messaging and competitive positioning. Then working with enablement to get this to the field.

- Establish a Feedback Engine: Create and manage a robust process for channeling direct feedback from customers and the market back to Product Management, Product Marketing, and executive leadership to guide the product roadmap and inform sales strategy.

- Serve as a Key Liaison: Act as the primary GTM stakeholder for new products, collaborating closely with partners in Product, Marketing, Enablement, and Corporate Development to ensure tight cross-functional alignment and a clear path to revenue.

- Report on Progress: Deliver data-driven updates to the GTM leadership team on key learnings, progress against objectives, and recommendations for scaling the sales effort.

UK-based roles only: The annual base salary for this role is between £113,000 GBP and £164,000 GBP, and is commission-eligible. This role is also eligible for immediate participation in 1Password's benefits program (health, dental, pension, and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive…