Sr. Manager, Marketing Operations

About this role

<div class="content-intro"><p>CentralReach is a leading provider of autism and IDD care software for Applied Behavior Analysis (ABA), multidisciplinary therapy, and special education. Trusted by more than 200,000 users, we enable therapy providers, educators, and employers to scale the way they deliver ABA and related therapies with innovative technology, market-leading industry expertise, and world-class customer satisfaction. </p></div><p><span data-contrast="none">We are looking for a Marketing Operations Manager to be the operational backbone of CentralReach's marketing organization. In this role, you will own the systems, processes, and workflows that power the marketing engine, thereby enabling teams to move faster, measure effectively, and scale. This is the right role for someone who operates with a builder's mindset and is energized by the opportunity to turn complexity into clarity in a high-growth SaaS environment. This role will report to the Director of Demand Generation and Marketing Operations, collaborating closely with Marketing leadership, Sales Operations, and Business Operations to align marketing performance to business outcomes.</span><span data-ccp-props="{}"> </span></p> <p><strong><span data-contrast="none">Key Accountabilities:</span></strong><span data-ccp-props="{}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="17" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="none">Own and administer all aspects of the marketing tech stack, including tools supporting marketing automation, ABM, chatbot, lead routing, and more</span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="17" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="none">Manage seamless integrations between key tools in the tech stack and the CRM</span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="17" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="none">Develop and manage operational workflows for campaign and program execution, including segmentation, list management, email development and deliverability, and compliance (CAN-SPAM, CCPA, GDPR)</span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="17" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="none">Own strategic evaluation of, implement, and optimize new tools and processes to improve team efficiency and measurement capabilities, including AI-powered workflows</span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="17" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1"><span data-contrast="none">Partner with Sales and Sales Operations on lifecycle definitions and…