Sr. Manager, Content and Thought Leadership

About this role

At LifeStance Health, we strive to help individuals, families, and communities with their mental health needs. Everywhere. Every day. It’s a lofty goal; we know. But we make it happen with the best team in mental healthcare.
Thank you for taking the time to explore a career with us. As the fastest growing mental health practice group in the country, now is the perfect time to join our team!
LifeStance Health Values

• Belonging: We cultivate a space where everyone can show up as their authentic self.

• Empathy: We seek out diverse perspectives and listen to learn without judgment.

• Courage: We are all accountable for doing the right thing - even when it's hard - because we know it's worth it.

• One Team: We realize our full potential when we work together towards our shared purpose.

Benefits
As a full-time employee of LifeStance Health, the following benefits are offered: medical, dental, vision, AD&D, short and long-term disability, and life insurance. Additional benefits include a 401k retirement savings with employer match, paid parental leave, paid time off, holiday pay and an Employee Assistance Program.

ROLE OVERVIEW

LifeStance has an opportunity to become an authoritative content hub for multiple audiences, including patients, current and prospective clinicians, referring providers and industry partners. A formal content strategy that aligns our activities across all owned channels allows LifeStance to convert clinical authority into a durable competitive asset — building trust with key stakeholders before they need us and reinforcing our authority as the leader in outpatient mental health care
Consistent with LifeStance’s values, every member of the LifeStance team is expected to support each other and the mission, which may mean participating in projects and initiatives and performing functions and responsibilities not specifically outlined in this job description.

KEY RESPONSIBILITES
Content Strategy + Editorial Governance

• Serve as the architect of LifeStance’s editorial ecosystem, leading the evolution and execution of editorial voice, storytelling, and content strategy across channels.

• Own enterprise content strategy, including content pillars, audience priorities, editorial standards, voice, tone, and storytelling approach.

• Develop and manage the 12-month content strategy and 90-day execution calendar to ensure content priorities align with business goals, brand strategy, and audience needs.

• Lead annual content planning with key stakeholders and establish a quarterly review cadence to evaluate priorities, performance, and upcoming needs.

• Own and evolve the editorial style guide to ensure consistency, clarity, quality, and brand alignment across all content.

Editorial Operations + Coordination

• Act as the strategic connector across marketing functions to ensure content priorities are aligned, coordinated, and not duplicative.

• Own the editorial calendar, incorporating input from marketing channels, PR, social, reputation, clinical, growth, business development, and internal stakeholders.

• Lead editorial planning meetings and manage the formal intake process for cross-functional content and storytelling requests.

• Advise teams on content repurposing opportunities across owned, earned, shared, paid, internal, and partner channels.

• Keep the 90-day execution calendar current and hold teams accountable to timelines, deliverables, and agreed-upon priorities.

Quality + Editorial Review

• Maintain LifeStance’s editorial voice and content quality standards across channels and audiences.

• Review content for strategic fit, brand voice, audience clarity, message consistency, and alignment to business objectives.

• Ensure content is clear, credible, human, and appropriate for the sensitivity of mental health-related topics.

• Partner with clinical, legal, compliance, and communications stakeholders as needed to ensure content is accurate, responsible, and aligned to organizational standards.

Thought Leadership Strategy

• Develop enterprise thought leadership strategy aligned to brand, reputation, clinical expertise, business priorities, and category leadership goals.

• Identify priority themes, audiences, and moments where LifeStance has a credible voice and differentiated point of view.

• Partner with clinical leaders, executives, PR, content, social, and marketing teams to translate expertise into compelling external storytelling.

• Build repeatable thought leadership platforms that support earned media, owned content, sponsored content, speaking opportunities, executive visibility, and clinician storytelling.

• Create and maintain a pipeline of thought leadership topics, contributors, proof points, and activation opportunities across clinical, operational, executive, and market teams.

• Ensure thought leadership supports broader goals across brand trust, reputation, referral confidence, clinician pride, recruiting, and category relevance.

Cross-Functional Leadership

• Serve as a strategic content and storytelling partner across marketing, PR, clinical, operations, people/talent, business development, M&A, and executive stakeholders.

• Translate enterprise priorities into audience-relevant messaging, content plans, campaigns, and thought leadership opportunities.

• Facilitate alignment across functions on editorial priorities, timing, channel strategy, audience needs, and intended outcomes.

• Build processes that improve collaboration, reduce duplicative work, and ensure content is created with a clear purpose, audience, and performance goal.

• Partner with stakeholders to ensure content supports patient acquisition, clinician engagement, referral partner credibility, reputation, recruiting, business development, and internal alignment.

Performance + Reporting

• Own content KPIs, performance reporting, and measurement recommendations across priority channels and content types.

• Use performance data, audience insights, search…