Sr. Director, Paid Media

About this role

If you’re reading this on your way from 5am spin class to festival fast-pass, you’re CELSIUS®— an everyday hustler with the essential energy to aim high, and go the extra mile wherever your goals take you.
Joyful by design, sunny by nature, and unapologetically bold. If your bestie has you saved in their phone as “Icon,” you’re ALANI NU® — confident, colorful, and bringing main-character energy to every moment.
SoCal in your soul, attitude in your stride. If gravity doesn’t stop you and “impossible” sounds more like “dare you,” you’re ROCKSTAR®— a born rebel, raising the bar with mind-body energy and zero compromise.
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Together, we’re Celsius Holdings, Inc.— a global CPG company united by three powerhouse brands and one incredibly talented team.
At Celsius, we pride ourselves on empowering our people. Every employee has a stake in our success. We create a collaborative culture built on inclusivity, innovation, and a belief that great ideas can come from anywhere.
And we’re on our way to building something bigger: a category where energy isn’t just consumed, it’s lived—where performance meets personality, brand becomes community, and every can crack sparks a statement.
This is the future of modern energy. This is Celsius.
Ready to take your career to the next level? Join our team and redefine what it means to be energized.
If you are looking for an exciting opportunity to join a fast-growing team in a role that provides professional and personal growth, we encourage you to apply to our Sr. Director, Paid Media opening.

Sr. Director, Paid Media
Department: Marketing
Reports To: VP, Global Digital, Media
Location: Boca Raton
Employment Type: Full-Time, Leadership

JOB DESCRIPTION:

We are seeking a Senior Director, Media to lead paid media strategy, planning, investment, activation, and measurement across our portfolio. This role is the senior media authority for the business, accountable for how media investment is planned, spent, measured, and improved across Celsius, Alani Nu, and Rockstar.

Reporting to the VP, Global Digital, Media, this leader owns the full-funnel media agenda — connecting brand building at the top of the funnel to conversion, retail media, and commerce at the bottom. The role leads the internal US media team, sets the standard for agency performance, and works directly with Brand, eCommerce, Insights, Sports and Entertainment, Field, and Finance to make sure media decisions are tied to business outcomes.

Based in our Boca Raton office, this is a hands-on leadership role in a fast-moving category. Success means media plans that are built on a clear strategy, executed with discipline, measured honestly, and improved every quarter.

KEY RESPONSIBILITIES:

Media Strategy & Full-Funnel Planning

• Own the paid media strategy across brands, channels, audiences, and investment priorities, translating business objectives into integrated media plans that deliver measurable results

• Lead full-funnel planning that connects upper-funnel brand building with lower-funnel conversion, retail media, and shopper activation as one consumer journey

• Bring deep expertise across programmatic, online video, CTV, audio, paid social, search, retail media, and emerging channels, and define the role each channel plays in the mix

• Set annual and quarterly planning rhythms, including brief standards, planning calendars, and approval milestones that hold across brands

• Ensure media plans reflect brand priorities, key retail moments, seasonality, and the realities of the beverage category

Investment Planning & Budget Stewardship

• Own tracking and stewardship of the working media budget, managing spend against plan, forecast, and business priorities

• Lead monthly budget reporting including actuals, forecast updates, variance analysis, risks, opportunities, and pacing recommendations

• Partner with Finance and Procurement on budget tracking, invoicing, reconciliation, accruals, and reporting accuracy

• Monitor investment continuously to identify overages, savings, reallocation opportunities, and actions that improve return

• Make and defend investment trade-offs across brands and channels with a clear rationale tied to business impact

Agency & Partner Leadership

• Lead and manage media agency partners across strategy, planning, buying, activation, measurement, and optimization

• Serve as the senior owner of the agency relationship — setting expectations, reviewing deliverables, resolving issues, and driving improvement in quality, speed, and outcomes

• Provide strategic direction and informed challenge to agency recommendations on channel mix, investment allocation, audience design, testing, and optimization

• Establish and enforce operating standards for briefing, turnaround, quality control, reporting, and escalation

• Manage platform and publisher relationships to secure better terms, early access, and first-look opportunities

Measurement, Analytics & Performance

• Set the standard for media measurement, including attribution, incrementality testing, marketing mix modeling, and the ongoing learning agenda

• Partner with Insights and Analytics to build measurement plans that answer real business questions, not just report channel metrics

• Define KPIs across brand equity, engagement, traffic, conversion, retail media, and return on investment, and hold plans accountable to them

• Build executive-level reporting that shows what worked, what did not, and what changes as a result

• Use first-party and third-party data to sharpen audience strategy, targeting, personalization, and media effectiveness

• Drive a test-and-learn culture with structured testing, clear read criteria, and decisions that follow the evidence

Retail Media & eCommerce Partnership

• Partner closely with the Retail Media & eCommerce teams to ensure paid media strategies are aligned with broader commerce objectives, retail priorities, and integrated marketing plans.

• Collaborate on annual…