Sr. Director II – Media Agencies, Client Sales & Insights

About this role

Sr. Director II – Media Agencies, Client Sales & Insights / L19
Let’s be unstoppable together!
Circana is a leading provider of technology, AI, and data solutions for consumer packaged goods companies, manufacturers, and retailers. Our predictive analytics and Liquid Data® platform help clients measure market share, uncover consumer behavior, and drive growth—powered by six decades of expertise and an expansive, high-quality data set.
At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. We’re a global company dedicated to fostering inclusivity and belonging. We value and celebrate the unique experiences, cultures, and viewpoints that each individual brings. By embracing a wide range of backgrounds, skills, expertise, and beyond, we create a stronger, more innovative environment for our employees, clients, and communities. With us, you can always bring your full self to work. Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.
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Our Critical Sales Skills
At the heart of our commercial success is a team of professionals who combine strategic insight, customer-centricity, and executional excellence. These skills represent the core capabilities required to drive value for our clients and sustainable growth for our business.

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Effectively Presents Solutions: Delivers tailored, compelling solutions that align with customer needs and drive action.

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Knows the Buying Influences: Identifies key decision-makers and understands their motivations and influence.

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Manages Buyer Indifference: Recognizes and explores customer hesitation to uncover new needs or opportunities.

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Understands Customer Needs: Operates as a recognized expert to articulate customer needs in the customer's business language and business context.

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Being Resilient: Bounces back from setbacks with composure and positivity; helps others stay productive during tough times.

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Manages Ambiguity: Stays focused and calm in uncertain situations; guides others through change.

What will you be doing?
Reporting to the Senior Vice President (SVP) Agency partnerships, you will be the Client Sales & Insights leader for the Media Vertical with specific focus on our large and growing Agency & Walled Garden clients. You will be responsible for strategic planning, executive alignment, revenue generation and client success, serving as the subject matter expert and key decision maker for the Market Measurement and CSIA business within the Media Vertical.
Job Responsibilities
Commercial Growth & Business Leadership

• Own and grow revenue for Circana's Market Measurement and CSIA solutions across the Media Vertical, with primary focus on Advertising Agency Holding Companies and Walled Garden partners.

• Develop and execute strategies that expand existing client relationships and drive new business opportunities for these solutions.

• Identify emerging market trends, competitive dynamics, and client needs to inform commercial strategy and growth priorities.

Product Market Fit & Solution Strategy

• Lead the optimization of product-market fit for Agency and Walled Garden clients by identifying, prioritizing, and documenting key client use cases and business requirements.

• Partner cross-functionally with Product, Analytics, and Commercial teams to ensure Circana solutions address high-value client needs and deliver measurable business outcomes.

• Influence solution packaging, pricing, and go-to-market strategies to maximize client value and commercial performance.

Client Success & Executive Relationship Management

• Drive customer success, retention, and growth by increasing client adoption, engagement, and utilization of Circana solutions.

• Build and maintain trusted advisor relationships with senior client stakeholders and decision-makers, fostering strategic partnerships and identifying opportunities for innovation and expansion.

• Ensure the consistent delivery of exceptional client experiences through effective coordination and alignment of internal stakeholders and resources.

• Lead executive business reviews and strategic planning discussions that demonstrate value, strengthen partnerships, and support long-term growth objectives.

Strategic Planning & Operational Excellence

• Own the strategic planning, execution, and performance management for Market Measurement & CSIA solutions at Agencies and Walled Gardens.

• Develop annual plans, account strategies, and revenue targets that align with organizational objectives.

• Lead quarterly business reviews, revenue forecasting, and performance assessments to ensure achievement of growth and profitability goals.

• Maintain accountability for pipeline health, forecast accuracy, CRM integrity, and sales process excellence.

• Drive alignment across Commercial, Finance, Product, Technology, and other cross-functional partners to achieve business objectives and resolve complex challenges.

Leadership & Team Development

• As the business grows, build, lead, and develop a high-performing team of Customer Intelligence Managers, creating a culture of accountability, collaboration, innovation, and continuous learning.

• Provide coaching, mentorship, and performance leadership to ensure team capability scales with business growth and evolving client needs.

Cross-Functional Collaboration & Enterprise Influence

• Partner closely with Commercial leaders, Customer Success, Product, Analytics, and Support teams to deliver integrated client solutions and drive business outcomes.

• Integrate and align with Circana’s best practices & ways-of-working across the broader Circana CI…