Sr. Director, Creative Strategy & Services - Atlanta, GA

About this role

<div class="content-intro"><p>At Cortland, we operate with a forward-thinking approach that challenges conventional norms and actively seeks insights beyond traditional industry boundaries. As a recognized leader in the multifamily sector, our focus on performance, innovation, and disciplined execution continues to drive strong growth and market leadership. We are committed to building a best-in-class organization by empowering top talent with the resources, autonomy, and support needed to deliver results and advance their careers in a high-performance environment.</p></div><p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>Role Overview</strong></span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">As the Sr. Director of Creative Strategy & Services, you will lead and evolve Cortland’s brand expression across all touchpoints—shaping how residents and prospects experience our brand at every stage of their journey. This role blends creative vision, brand strategy, and operational excellence to deliver high-impact, scalable creative solutions that align with business priorities. Reporting to the CMO, you will own the brand creative strategy, direction and the in-house creative team — ensuring all expressions of Cortland are cohesive, emotionally resonant, and differentiated in the market.  </span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><em>Set Enterprise Brand Creative Strategy</em></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Define and execute a cohesive, enterprise-wide creative and brand strategy aligned with growth objectives</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Establish and evolve brand identity and visual systems across markets</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Translate business priorities into compelling creative solutions that drive demand</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Develop scalable brand standards and toolkits to ensure consistency</span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><em>Lead Creative Execution </em></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Own creative direction across digital, social, print, video, and experiential channels</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Drive integrated storytelling across owned and paid media</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Guide content creation from concept through delivery with high standards</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Ensure strong and differentiated brand expression</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Direct the creative strategy across all owned and paid media as well as internal and external presentations.  </span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><em>Advance Technology, Analytics & Innovation</em></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Optimize creative operations, workflows, and production processes</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Lead the creative strategy and integration of AI and emerging tools to scale content and personalization</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Leverage performance data to refine creative effectiveness</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Partner with technology teams to align platforms and tools</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span…