Sr Demand Generation Manager

About this role

<div class="content-intro"><h2 style="text-align: left;"><img style="display: block; margin-left: auto; margin-right: auto; max-width: 100%;" src="https://brand.auctane.com/uploads/fhmikF1ylz02TLjtkC429w.png" alt="" width="600"></h2> <p> </p> <p style="color: #11003a; font-weight: bold; padding: 8px; border: 3px solid #5C50FF; margin-top: 8px; margin-bottom: 8px; text-align: center; font-size: 12px; border-radius: 8px;"><span style="font-size: 12pt;">About us</span></p> <p>At Auctane, we are united by a passion to help businesses deliver — whatever their size, wherever they are, and however they operate. We make it possible for businesses to meet the ever-changing requirements of their industry and customer expectations. Auctane products enable hundreds of thousands of businesses to annually mail and ship billions of items — over $200 billion worth — to recipients around the globe.</p> <p>The Auctane family of mailing and shipping software products includes ShipStation, Stamps.com, ShipStation API, Metapack, GlobalPost, and Packlink. Our partners include Amazon, UPS, USPS, eBay, BigCommerce, Shopify, WooCommerce, and Walmart.</p> <p style="color: #11003a; font-weight: bold; padding: 8px; border: 3px solid #5C50FF; margin-top: 8px; margin-bottom: 8px; text-align: center; font-size: 12px; border-radius: 8px;"><span style="font-size: 12pt;">Our values</span></p> <p style="text-align: center;"><img style="max-width: 100%;" src="https://postimg.cc/N5Q8NR10" alt="">Win as One. Delight Customers. Deliver Great Outcomes. </p></div><p style="color: #11003a; font-weight: bold; padding: 8px; border: 3px solid #5C50FF; margin-top: 8px; margin-bottom: 8px; text-align: center; font-size: 12px; border-radius: 8px;"><span style="font-size: 12pt;">About the role</span></p> <p>The Senior Demand Generation Manager is responsible for executing and optimizing integrated campaigns that generate pipeline and accelerate revenue growth. You’ll run performance campaigns, and coordinate ABM and demand plays across key segments, primarily focused on Enterprise.</p> <p>You’ll work closely with teams across Content Marketing, CLM, SDRs, AEs, Events Marketing, and Product Marketing to ensure campaigns align with business goals and deliver results.</p> <p>This is an executional role for someone who thrives in a fast-paced environment and knows how to generate and accelerate Enterprise pipeline.</p> <p style="color: #11003a; font-weight: bold; padding: 8px; border: 3px solid #5C50FF; margin-top: 8px; margin-bottom: 8px; text-align: center; font-size: 12px; border-radius: 8px;"><span style="font-size: 12pt;"><span style="font-size: 12pt;">What will you be doing?</span></span></p> <ul> <li>Coordinate integrated campaign execution across email, content, events, paid, webinars, website</li> <li>Run and optimize paid media campaigns across LinkedIn, 6sense and partner on search, social and display to generate qualified leads and grow pipeline</li> <li>Work closely with the performance team and agency partners on creative development and media buying, ensuring execution meets performance targets</li> <li>Execute account-based programs in close partnership with Sales, Product Marketing, and Content teams</li> <li>Align campaign execution to GTM priorities and segment-specific growth goals</li> <li>Track and report on campaign results using tools like HubSpot, Salesforce, 6Sense, Looker</li> <li>Partner with lifecycle marketing to nurture leads and accelerate deal velocity</li> <li>Collaborate on quarterly campaign planning and field activation strategies</li> </ul> <p style="color: #11003a; font-weight: bold; padding: 8px; border: 3px solid #5C50FF; margin-top: 8px; margin-bottom: 8px; text-align: center; font-size: 12px; border-radius: 8px;"><span style="font-size: 12pt;">What are we looking for?</span></p> <ul> <li>Bachelor’s degree in Marketing, Business, or a related field</li> <li>6+ years in B2B demand generation or campaign execution roles to the Enterprise segment.</li> <li>Hands-on experience with paid media, campaign operations, and ABM</li> <li>Strong project management skills with cross-functional coordination experience</li> <li>Proven success in optimizing demand generation campaigns to deliver measurable ROI.</li> <li>Proficiency with Salesforce, HubSpot, 6Sense, and equivalent marketing tech stack</li> <li>Experience working with agencies and external partners</li> <li>Data-driven mindset with ability to translate insights into action</li> <li>Experience in SaaS, eCommerce, logistics, or shipping is a plus</li> </ul> <p style="color: #11003a; font-weight: bold; padding: 8px; border: 3px solid #5C50FF; margin-top: 8px; margin-bottom: 8px; text-align: center; font-size: 12px; border-radius: 8px;"><span style="font-size: 12pt;">What will make you stand out?</span></p> <ul> <li>Possesses a “go-getter” mindset: driven, resourceful, and willing to put in the effort to achieve goals with a proactive and hands-on approach</li> <li>Deep understanding of tools like 6Sense, LinkedIn and marketing automation platforms.</li> <li>Experience aligning demand generation efforts with cross-functional GTM strategies for B2B…