Sr. CX and Market Insights Manager - 074 EN

About this role

Application deadline: October 1, 2026 at 12:00PM ET
Join the EDC Team!
At EDC, we support Canadian businesses to succeed globally. We provide the financial tools and expertise they need to explore new markets, reduce risks, all towards the goal of making Canada and the world better through trade.
Position: Sr. CX and Market Insights Manager
Employment Type: Permanent
Compensation Details:

• Customer Experience 18: Salaries typically range from $96,557 to $128,743 annually, based on qualifications and experiences, plus a performance-based incentive.
Location:

• Export Development Canada operates under a hybrid work model, with employees currently required to work from the office three days per week.

• This role can be performed from EDC’s headquarters in Ottawa or from one of our Community Hubs located in Toronto, Mississauga, Montreal, Brossard, Laval, Calgary, Edmonton, Halifax, or Vancouver.

• Relocation assistance is available for candidates who meet the eligibility criteria.
Internal Employees, please consult the ServiceNow article entitled Internal movements – what you need to know.
About EDC:
At Export Development Canada (EDC), we empower Canadian businesses to succeed globally. As a financial Crown corporation, we offer innovative financial solutions and expert insights to help businesses explore new markets, mitigate risks, and achieve growth.
Why Join EDC?

• Comprehensive Benefits: EDC offers a competitive compensation & benefits package, work-life balance, & the opportunity to help make Canada and the world better through trade.

• Work-Life Balance: EDC offers a competitive compensation package & work-life balance. We have hybrid work options, 3 to 4 weeks paid vacation, a corporate closure period, summer early Friday’s & no meeting Fridays.

• Professional Development: Take advantage of our continuous learning opportunities, including training programs, workshops and language training.

• Inclusive Culture: Be part of a diverse and inclusive workplace that champions employment equity & values diversity of ideas, strengths, & backgrounds to succeed.

• Wellness Programs: Access to wellness initiatives, mental health support, and fitness programs to keep you healthy and happy.

• Community Engagement: Participate in volunteer opportunities and give back to the community through our various social responsibility programs.
Team Overview:
The Customer Experience Centre of Excellence (CX COE) at EDC advances exporter success by ensuring customer and market insight is foundational to enterprise strategy, service design, and continuous improvement. The CX COE integrates research, analytics, and experience design to create a disciplined, customer centred approach to decision making across the organization.
Reporting to the Manager, CX and Market Insights, the Sr. CX and Market Insights Manager is a senior individual contributor who strengthens EDC's quantitative customer and market research capabilities and partners closely with the Manager, CX and Market Insights and the CX Principal, Insights & Strategy to ensure insights inform strategic priorities, investment decisions, and value delivery across the organization.
The Sr. CX and Market Insights Manager will lead and support the delivery of key quantitative research initiatives across multiple customer experience touchpoints, including flagship surveys, customer measurement programs, market research studies, journey mapping, modeling programs and marketing research studies. The role requires deep expertise in quantitative research methods, research instrument design, sampling, data quality, statistical analysis, modeling techniques and insight storytelling. Defined as an exceptional analytical thinker and communicator, the successful candidate will leverage primary data, secondary data, behavioural indicators, operational data, and advanced analytical techniques to inform EDC strategy, influence communications, program development, answer critical business questions, identify drivers of customer experience, and surface opportunities to improve the exporter experience. Through effective relationship building, the role is expected to understand business goals, translate them into testable research hypotheses, and clearly communicate what the analysis means for senior stakeholders and decision makers. A strong drive for methodological rigor, data integrity, quality, and cross functional collaboration is essential.
What you will be doing:
Research Strategy & Prioritization

• Shape and prioritize the quantitative research agenda in partnership with CX, Economics, Strategy, Portfolio, and other business teams, aligning investments with enterprise priorities and decision-making needs.

• Lead the evolution of customer and market measurement frameworks, including Brand Health, the Trade Confidence Index, NPS, and other survey-based metrics.

• Identify opportunities to strengthen research portfolios, measurement approaches, and analytical capabilities to improve enterprise relevance and business impact.

• Build market sizing, segmentation, and opportunity analyses that inform strategy, economics, portfolio governance, and investment decisions.
Research Design & Execution

• Lead the end-to-end delivery of complex quantitative customer and market research initiatives across multiple channels, ensuring research questions, designs, samples, instruments, and analytical methods are fit for purpose.

• Program, test, and deploy surveys using the Qualtrics Experience Management Platform, with rigorous quality assurance and adherence to research and data-quality standards.

• Develop analytical plans and apply advanced statistical techniques—including significance testing, correlation, regression, segmentation, factor analysis, predictive propensity modelling, integrated modelling, choice modelling, journey or pathway analysis, weighting, and driver analysis—to strengthen the credibility and usefulness of findings.

• Analyze quantitative…