Sr. App Growth Buyer (Future Media Buying Lead)

Über diese Stelle

App Growth | DSPs | Paid Media | Future Team Ownership
Europe: Appiness's main office is in Amsterdam but you can work from any of our offices in Berlin /Munich/London
Hybrid | Senior Level | Full Ownership

We are not looking for a campaign operator.
We are looking for someone who knows how to scale app growth — and wants to build something meaningful.
Appiness is an AI-powered App Growth Partner turning app users into shoppers.
We don’t optimize for cheap installs.
We optimize for incremental post-install value.
Now we are hiring the person who will help build and scale our Media Buying capability together with our Head of Supply.
This role starts deeply hands-on.
Shortly, you will evolve into Media Buying Lead and build the team around you.

Build and run high-performance media buying across differentiated traffic ecosystems that:
Scale profitable app growth
Turn new SSP/DSP partnerships into scalable performance
Protect incrementality and margin
Create repeatable buying systems
Build the foundation of a future elite Media Buying team
You will work at the center of:
Supply strategy
Campaign execution
Scaling logic
Performance optimization
This is a hands-on builder role.

What You’ll Actually Do

Expand the Supply Universe

Own Media Buying & Campaign Management
You will work directly inside platforms and manage campaigns across:
AppLovin/ ironSource / Unity/ Liftoff/ Moloco/ InMobi/ Mintegral/ Chartboost/ AdColony/ Fyber/ Additional DSP ecosystems
You understand:
Campaign setup & optimization
Bidding strategies
Scaling logic
Budget allocation
Creative testing
Post-install optimization
Traffic quality analysis
Margin protection
You know how to scale campaigns without destroying efficiency.
You know when scale is real — and when it is fake.

Turn New Supply Into Scalable Performance
Our Head of Supply will bring new SSPs, DSPs and differentiated traffic opportunities into the company.
Your job is to make them work.
You will:
Launch and optimize campaigns across new traffic sources
Structure testing frameworks
Validate traffic quality
Identify scalable opportunities
Build repeatable optimization logic
Turn testing into scalable growth
You are the bridge between:
Supply strategy
Media buying execution
Client performance
Build the Media Buying Team
You will start hands-on.
You will build and scale a small elite Media Buying team.
You will:
Establish buying processes and standards
Create structured workflows
Help hire and onboard future buyers
Transfer knowledge and best practices
Build repeatable scaling systems
We are not looking for a corporate manager.
We are looking for a strong operator who can evolve into leadership.

Own MMP & Post-Install Logic
You have strong hands-on experience with:
Adjust (preferred)
AppsFlyer / Singular or similar
You understand:
Postbacks & event mapping
SKAN complexity
Event-based optimization
Cohort & LTV analysis
Attribution logic
Fraud signals
Incrementality testing
If your optimization ends at CPI — this role is not for you.

Understand the Ecosystem
You know how campaigns operate across:
Meta
Google App Campaigns
TikTok
Apple Search Ads
You understand the role of:
DSPs
SSPs
App networks
Walled gardens
OEM supply
Premium inventory
You think cross-channel.

How Success Is Measured
Successful scaling of new traffic sources
Strong post-install performance
Stable margin while scaling
Structured testing & optimization discipline
Strong operational buying quality
Successful build-out of Media Buying capability over time
We care about scalable quality.
Not vanity scale.

Who You Are
5–7+ years in mobile performance marketing
Strong hands-on media buying experience
Deep campaign management expertise
Experience across DSPs and app networks
Strong analytical mindset
Structured under pressure
Commercially aware
Hungry to build something
You still like being inside platforms.
You still enjoy buying traffic.
But you also want more ownership.

Not For
Junior UA managers
Dashboard optimizers
Pure Meta/Google buyers
Passive campaign operators
Anyone without deep app ecosystem experience

Why This Role Is Big
Media Buying is one of the operational cores of Appiness.

Your decisions directly impact: Performance quality | Margin | Scalability | Client retention | Growth stability
This is not a traffic buying role. It is the foundation of a scalable app growth engine.
If you’re ready to scale campaigns, build systems and grow into leadership — let’s talk.

As part of Tradedoubler Group, Appiness is a truly global force, with offices across 10+ countries. Our team? Diverse, creative, and endlessly collaborative—bringing together brilliant minds from all over the world to shape the future of digital growth.

appiness.net | tradedoubler.com