Sports Marketing Analyst (Dutch Speaking)

Over deze functie

We are a global sports agency, connecting fans with sport properties using data. We work with some of the world’s biggest sports organisations – including UEFA, The Premier League, Eredivisie, PSV, KNVB, Feyenoord – and have four times been named Sport Industry Agency of the Year. We have a team of over 1.000 Two Circlers working from 14 cities across APAC, North America, and EMEA, serving our expanding international client base.
Our Marketing and Consulting expertise help sports rights holders, build relationships with their audiences, partners and sponsors to drive business growth. We do it by using data to help our clients better understand their fans. We then create and implement data-led digital marketing and technology solutions that improve fan experience, grow revenues and build commercial efficiency. By knowing fans best, we break down the traditional barriers between sports organisations and their customers.

The role of a Sports Marketing Analyst is dynamic: a good analyst not only understands a client's data but also has the ability to use a range of marketing tools and strategies to help the client engage effectively with their audience.

Key responsibilities include:
Research and Audience Growth
Support the delivery of audience growth audits and strategies
Analyse large fan data sheets to better understand the clients’ fans and inform their marketing strategies
Support the design and delivery of surveys to understand fan behaviours, demographics, and satisfaction across events and matchdays
Data Management and Data Analytics
Support clients in maximising the value of their technology stack, including the Audience Intelligence Platform, Email Service Providers (ESPs), and other marketing tools
Diving deep into an event/match for key insights, such as: ticket sales, demographics and purchaser data
Uncovering trends in data to tell stories
Campaign Planning and Management
Developing and managing campaigns for clients such as giveaways, persona quizzes, or email marketing campaigns
Generate insights reports for key insights, such as: open rates, click-to-open rates, cost per acquisition, or enrichment of data
Highlighting areas for improvement in the client’s marketing strategy
Client Relationship Development
Build and own strong, supportive relationships with relevant stakeholders and develop an understanding of how to bets support them
Requirements
If the above sounds exciting, but something you've never done before, you are in the right place. All of these tasks can be learned on the job. This is an entry-level role and there is no set-profile for an analyst, however, if you have these attributes, you'd likely make a great Two Circler:
Growth mindset, seeking out feedback and always being willing to learn
Diligent, client-centric, attention to detail
Strong work ethic evidenced in both academic and extracurricular activity
Problem-solving and an ability to think differently
Great self-starting attitude - able to undertake a task on your own initiative
Passion for identifying trends and stories in data, and explaining what they might mean
Being values led, and a respectful and approachable team player
Fluent in Dutch and English and Netherlands based, third language is highly beneficial (German or French)
Benefits
Renowned Team Days throughout the year
23 standard days of holiday (+1 Birthday, +1 for a ‘Big Life Event’, +1 Well-being Day, and +1 Admin Day), closure of office over Christmas and New Year
Discretionary bonus based on company performance
Performance reviews every 6 months with discretionary salary increases
Mobile phone contribution
Sporting challenge contribution