Specialist, Public Relations

About this role

PLEASE NOTE: Your application will expire one year from the time of submission. Please feel free to apply to any other positions for which you may qualify.Our team members enjoy competitive salaries, a well-rounded benefits package,generous paid time off (including 25 holidays, vacation, and sick leave), and an array of professional development opportunities. We’re always looking to add to our team of more than 3,000 dedicated professionals who are leading online education worldwide with transformative digital solutions – personalized to every student.

Job Posting End Date:
Deadline to apply is 11:59 PM on
11-08-2026Job Title:
Specialist, Public RelationsContract Type:
EmployeeAnnual Salary:
$52,621.00 - $104,190.00(Support staff salary will be based on internal equity and experience)
Location:
FL - HOME OFFICEJob Description Summary:
Our Mission is to equip students for success by developing and delivering highly effective digital learning through an intuitive online platform.

FLVS does not discriminate in admission or access to, or treatment or employment in its programs and activities on the basis of race, color, religion, age, sex, national origin, marital status, disability, genetic information or any other reason prohibited by law.The Position:
Position General Summary:
The Specialist, Public Relations develops and executes content and public relations initiatives that strengthen the visibility, credibility, and reputation of Florida Virtual School (FLVS) and FlexPoint. Serving as a key member of the Communications team in the Marketing and Communications Department, this role creates compelling stories that highlight student achievement, teacher excellence, organizational impact, and educational innovation across multiple channels.
The Specialist is responsible for researching, writing, editing, and publishing content, including news releases, feature stories, articles, award submissions, talking points, and other strategic communications materials. The role also supports media relations activities by monitoring media opportunities, developing pitches, coordinating interviews, maintaining media lists and coverage reports, and assisting with proactive earned media interviews.
Working closely with organization leaders, subject matter experts, students, and staff, the Specialist identifies and develops stories that advance organizational goals and strengthen stakeholder engagement. The role supports FLVS and Florida Scholars Academy communications initiatives and provides support for national content and public relations efforts as needed.
Essential Position Functions:

• Apply sound editorial judgment to identify and develop compelling story opportunities that highlight student achievement, teacher excellence, school programs, organizational initiatives, and educational outcomes while advancing organizational goals and resonating with key stakeholder audiences.

• Develop compelling content and storytelling initiatives that strengthen the visibility, credibility, and reputation of FLVS among key stakeholder audiences while providing backup support for FlexPoint content and public relations initiatives as assigned.

• Support media relations initiatives through media outreach, interview coordination, news release development, coverage monitoring, media reporting, and preparation of briefing materials, talking points, Q&As, and other spokesperson resources.

• Collaborate with organizational leaders, educators, students, families, and department stakeholders to gather information and develop accurate, engaging content.

• Partner with cross-functional teams to develop content for a variety of audiences and channels, including news articles, blog posts, thought leadership pieces, infographics, video scripts, executive communications, and other strategic communications materials.

• Collaborate with Communications, Marketing, Social Media, and Digital teams to maximize content reach, visibility, and engagement through coordinated distribution strategies.

• Monitor education, workforce, and industry trends to identify timely communications opportunities and support proactive storytelling efforts.

• Coordinate editorial planning activities, maintain content calendars, and support content prioritization aligned with organizational communications objectives.

• Publish and maintain content across designated digital platforms, including websites, blogs, and newsroom channels.

• Ensure content aligns with organizational messaging, brand standards, editorial guidelines, AP Style, and established communications best practices.

• Monitor content and media performance metrics and provide recommendations to improve engagement, reach, visibility, and communications effectiveness.

• Support strategic communications planning, issues management, crisis communications, and emergency response efforts during organizational initiatives, events, critical incidents, and emerging issues.

• Assist with local, state, and national award submissions, recognition programs, and other reputation-building initiatives.

• Provide backup support for FlexPoint content development, thought leadership initiatives, media relations, and public relations activities as assigned.

• Represent the organization at school, district, community, partner, and industry events as needed to gather content, conduct interviews, support media opportunities, and identify story opportunities.

• Serves as a member of the organization's Crisis Communications Team and is expected to support communications response efforts during emergencies, critical incidents, and other emerging issues. Employees in this role may be required to respond outside normal business hours, including evenings, weekends, and holidays, when necessary to ensure appropriate organizational communications coverage.

• Meet professional obligations through efficient work habits such as, meeting deadlines, honoring schedules, coordinating resources and meetings in…