Social Media Marketing Lead

About this role

Mission
To advance the adoption of the Walrus Protocol – a Verifiable Data Platform for AI Builders

Vision
To create a foundation for AI builders to store and manage their data, making that data persistent, portable, and under their control across apps, providers, and agents.

We are in search of a strategic, creative, and detail-oriented Social Media Marketing Manager to own our social channels and lead social-first initiatives across the Walrus Foundation's Global Marketing team.

Responsibilities:

Campaigns & Launch Support:

- Plan and execute social media-led campaigns from concept through measurement.

- Support partner and product-led launches with coordinated social content and promotion, including managing drip marketing campaigns for launches.

- Assist in the planning, execution, and tracking of integrated marketing campaigns across digital, social, email, and events.

- Execute ad-hoc partner and product launches as needed, moving quickly without sacrificing quality.

- Coordinate with regional marketing and paid social teams to ensure alignment and support during key campaigns and launches.

Social Media Management & Content:

- Explore, evaluate, and manage the brand's entry and presence on new and emerging social platforms.

- Run social listening to track sentiment, surface trends and conversations, and inform content and campaign strategy.

- Own daily social management and content creation across all Walrus channels.

- Build and scale the Walrus YouTube channel by developing a content roadmap, managing uploads, and optimizing content for maximum reach.

- Build and maintain a formulaic content schedule — a repeatable cadence of content formats and series that keeps channels consistently active.

- Write and edit compelling social copy tailored to various channels and audiences.

- Own the organization, scheduling, and execution of Walrus-hosted X Spaces.

Executive Communications:

- Amplify executive communications across social channels, working closely with the Comms and Exec Social teams.

- Support leadership's social media accounts, including writing, engagement, and content strategy.

KOLs & Creators:

- Identify, build, and manage relationships with KOLs and creators to extend campaign reach and credibility.

- Coordinate creator content for campaigns, launches, and events.

Events Activation:

- Lead social activation around events, driving awareness and attendance at specific events.

- Assist in organizing and executing marketing events, such as conferences, on-the-ground activations, and sponsorships, including logistics and design needs.

Project Management, Collaboration & Communication:

- Manage marketing projects from conception to completion, working with stakeholders across multiple teams to ensure timely delivery.

- Maintain project and editorial schedules and track progress to ensure timely delivery of all campaign elements.

- Support the execution of email marketing campaigns, including drip sequences, list management, content creation, and performance analysis.

- Work closely with cross-functional teams, including Design, DevRel, Education, Growth, Product Marketing, Partner Marketing, and Comms, to align marketing efforts with business objectives.

- Communicate effectively with team members, stakeholders, and external partners to ensure cohesive and consistent messaging.

Qualifications:

- 6 – 9 years proven experience in social media marketing or a similar role, with demonstrated ownership of brand social channels.

- Experience working with KOLs and creators, including sourcing, relationship management, and campaign coordination.

- Experience running social listening and translating insights into content and campaign decisions.

- Experience managing drip/lifecycle marketing campaigns tied to launches.

- Experience supporting executive or leadership communications on social.

- Strong organizational and project management skills, with the ability to manage multiple tasks and deadlines.

- Excellent written and verbal communication skills.

- Proficiency in marketing tools and platforms, such as social media management and listening tools, email marketing software, and content management systems.

- Solid understanding of digital marketing principles, including copywriting, SEO, PPC, and analytics.

- Creative thinker with strong problem-solving skills and attention to detail.

- Ability to work independently and as part of a team in a fast-paced environment.