Social Media Manager @ Grifin

About this role

About Grifin: Grifin is a first-of-its-kind investing app for everyday living. Our mobile app with 1.5+ million downloads helps users auto-invest in the companies they shop at, such as purchasing a $1 stock each time they grab coffee at Starbucks or pay their monthly Netflix subscription. Grifin is at the forefront of creating a new path for generational growth, offering stocks for every stage of a family whether you’re single, a grandparent, or anywhere in between. Most people like the idea of buying stocks, but feel blocked by the belief that it’s not for them. We are focused on most people. Why Our Users Love Us: Since our public launch in 2021, we've helped hundreds of thousands of people invest for the first time, and become the first in their family, using our proprietary Stock Where You Shop™ technology. With thousands of five-star reviews, our app is resonating with people across the country of all ages and stages of life. Join Grifin and revolutionize how people invest! Your opportunity: Lead Grifin's content strategy and creation to grow awareness and app conversion through Grifin's social media presence, focusing on TikTok and Instagram.This is a fractional (part-time) role @ 25 hours/week. Who you are:

You have 1+ years of experience managing, growing, and creating content for app-specific brand accounts on TikTok and Instagram

Bonus if you’ve managed YouTube and Facebook

You are addicted to creating and testing new content on a daily basis to learn what drives the most people to download Grifin

You have a proven track record of crafting several pieces of viral content (1M+ views)

You have high energy, are self-motivated, and eager to learn what our customers need

You love tracking performance data and can manage tests to learn quickly

You are not precious with failing and understand that it will take bullish testing to learn what works and what doesn’t to drive app growth

You would rather take 100 videos or photos to test than try to post the perfect one

You feel personally energized by Grifin’s values of accessibility, community, and investing in your future self without making it complicated

You know how to create compelling hooks and have a strong pulse on the latest converting trends and formats

You want the whole world to know about Grifin

You love engaging with people online through comments and DMs

What you’ll do:

Brand account management: Lead the day-to-day content creation, posting, and community engagement of Grifin’s TikTok and Instagram, with support on strategy from Marketing Team

Viral content creation: Spearhead content research, ideation, scripting (as needed), creation, and posting that engages with our existing 200k+ total followers and beyond

Growth: Show meaningful growth in your content engagement including conversion in comments sections, views, and non-follower reach

Goal-setting: To measure the success and impact of your work, you’ll produce organic video and static content focused on increasing non-follower reach with compelling content that drives app growth

Community engagement: Monitor & respond to comments and DMs to build brand trust, interest, and app conversion (downloads)

Analytics: Define KPIs with Marketing Team to track organic performance across all channels, own weekly socials reporting, content effectiveness, and leveraging data to inform ongoing optimization of hook, content, tone, timing, and format

Brainstorming: Keep a strong pulse on the internet, acting on relevant social trends, and maintaining fresh knowledge on general finance industry conversations, and algorithm or channel updates

Compensation:

Part-time hourly work @ 25 hours/week

Pay range: $31-$39 depending on experience level

Originally posted on Himalayas