Social Media Manager / Content

About this role

Social Media Manager / Content Creator | Luxury Hospitality & Safari Company | Remote
Salary: Negotiable DOE
Kendrick Recruitment is currently seeking a creative and results-driven Social Media Manager / Content Creator to join a luxury hospitality and safari company.
This is a fully remote opportunity open to candidates based anywhere in South Africa. The successful candidate must have a deep understanding of the local safari and tourism industry, with the ability to market affordable luxury travel experiences while maintaining a premium brand image. The role may be offered as either a full-time position or a freelance retainer, depending on the successful candidate's experience and availability.
Key Responsibilities

• Develop and execute engaging social media strategies across multiple platforms

• Create compelling content that showcases luxury hospitality and safari experiences

• Transform raw photos and videos into polished Reels, TikToks, short-form videos and social media posts

• Plan and schedule content to maximise audience engagement and brand awareness

• Manage and optimise Meta advertising campaigns targeting local and international travellers

• Create campaigns focused on lead generation and direct booking enquiries

• Write engaging, informative and conversion-focused social media copy

• Monitor comments, messages and online engagement, responding professionally and promptly

• Analyse campaign performance and provide regular reporting with recommendations for improvement

• Stay up to date with social media trends, platform updates and best practices

• Collaborate with the operational team to ensure a consistent brand message across all channels

Requirements

• Previous experience as a Social Media Manager, Digital Marketing Specialist or Content Creator

• Proven experience within the safari, tourism or luxury hospitality industry is essential

• Strong understanding of the South African safari and travel market

• Demonstrated ability to market affordable luxury experiences while maintaining a premium brand identity

• Proficient in Meta Ads Manager and audience targeting strategies

• Excellent copywriting and storytelling skills

• Experience creating high-quality Reels, TikToks and short-form video content

• Strong photo and video editing skills using relevant content creation software

• Ability to interpret analytics and optimise campaign performance

• Highly organised, self-motivated and able to work independently in a remote environment

• Passion for travel, wildlife and the hospitality industry

Additional Information

• Fully remote position

• Candidates may be based anywhere in South Africa

• Full-time employment or freelance retainer considered

• Salary negotiable depending on experience and appointment structure

If you do not hear from us within 7 working days, please consider your application unsuccessful.

Originally posted on Himalayas