Social Media Manager

About this role

Who We Are
Ultimate Performance was founded for one simple reason. We wanted to create the most effective method of personal training. On a journey that started with one small gym in London, today we are operating 26 gyms across 9 countries in some of the biggest cities in the world.

To put it simply, we are obsessed with improving what we offer, and with remaining at the forefront of forward-thinking, real-world applications of all aspects of physical conditioning. We eat, sleep, and breathe health and fitness. We are constantly driven by the incredible sense of fulfilment we feel when we help someone achieve their goals, no matter if they are an elite athlete or a middle-aged housewife. We believe that any can positively change themselves and their bodies, and we will move heaven and earth to ensure that each person who enters our premises leaves feeling happier, more confident, and healthier.

We are here to get a very specific job done. That job is the one that you set for us, to achieve your own unique version of improved health, fitness and/or physical appearance. We don’t stand back; in fact, we get stuck right into every aspect of your life that you are prepared to open up to us. No other way is appropriate for the commitment and investment that you should be making in your health.

The Role
We’re looking for a Social Media Manager to help take our brand to the next level.
This is a hands-on role for someone who knows how to make social work for a brand, not just create content for content’s sake. You’ll be responsible for growing our Instagram and LinkedIn presence, increasing our visibility, building meaningful relationships with creators and turning our trainers into credible, compelling voices for U.P.
You’ll be close to the action: visiting gyms, capturing content, working directly with trainers and creators, spotting opportunities and using data to understand what’s driving growth.
If you’re commercially minded, creatively sharp and know what it takes to build a brand people want to follow, we’d love to hear from you.

What You’ll Do

• Own the growth of U.P.’s Instagram and LinkedIn channels, with accountability for reach, follower growth and audience quality.

• Use social to increase awareness, visibility and reputation for the U.P. brand.

• Build and manage a forward-looking content calendar that creates a consistent and recognisable presence.

• Use performance data and insights to continually improve what we do.

• Create and coordinate high-quality content across Instagram and LinkedIn, from trainer-led and educational content to brand storytelling and relevant trends.

• Get out into our gyms and capture content yourself, including reels, stories and trainer filming sessions.

• Develop recurring content formats that build recognition and consistency.

• Ensure everything we publish feels unmistakably U.P. and meets our brand standards.

• Own daily community management across Instagram and LinkedIn.

• Engage with audiences in a specific, relevant and authentic way.

• Proactively engage with industry content, conversations and voices to extend U.P.’s reach.

• Identify and proactively target creators who are a strong fit for the U.P. brand.

• Own creator outreach and maintain a clear pipeline of opportunities and responses.

• Lead the onboarding of new creator partners, ensuring they understand our brand, method and tone.

• Build genuine, long-term relationships that go beyond a single post or campaign.

Our trainers are some of our strongest brand assets. You’ll help turn their expertise and personalities into content that people want to engage with.

• Build and maintain a pipeline of trainer-led content.

• Identify trainers who can become credible voices for U.P.

• Brief and support trainers with simple prompts, formats and ideas.

• Organise regular content capture and amplify trainer content across our channels.

• Own day-to-day social activity, including content, community management and channel growth.

• Work with the wider marketing team to support key campaigns, launches and seasonal moments.

• Report on BAU and campaign performance separately, turning learnings into action.
Requirements
What we’re looking for
You’ll have proven experience growing social channels for a brand, ideally within fitness, health, lifestyle or another premium consumer-facing industry.

More importantly, you’ll be someone who:

• Has a proven track record of using Instagram and LinkedIn to build brand awareness and visibility.

• Knows what good social content looks like and has strong instincts for spotting opportunities.

• Has experience identifying, approaching and onboarding creators, and building relationships that last.

• Is comfortable working directly with talent, whether that’s trainers, creators or industry voices.

• Can confidently pick up a camera, capture content in a gym and turn an opportunity into something engaging.

• Is organised enough to manage a content calendar, creator pipeline, growth targets and reporting without losing creative momentum.

• Is a natural relationship-builder who can earn the trust of trainers, creators and colleagues.

• Is comfortable with data and knows how to turn social performance metrics into better decisions.

What success looks like
Within your first 90 days, you’ll have:

• Established a reliable content calendar and consistent weekly output across Instagram and LinkedIn.

• Started building measurable momentum in reach, visibility and audience growth.

• Identified and begun onboarding a pipeline of relevant creator partners.

• Built genuine relationships with creators beyond individual pieces of content.

• Built a working trainer content pipeline.

• Made meaningful community engagement a consistent part of our social presence.

• Introduced reliable weekly reporting that clearly connects activity with growth and awareness.

Why this role matters
Social is a huge opportunity for U.P.
We have an incredible…