Social Media Manager
Fuku · Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia · 2026-05-20
About this role
Social Media Manager
Why is this role awesome? - Global Scale & Impact: Lead the organic content strategy for a market-leading global consumer brand and direct-to-consumer (DTC) media network. - Direct Executive Seat: Work directly with the Chief Growth Officer and the Founder, enabling rapid creative execution without slow corporate approval chains. - Total Autonomy: Enjoy complete creative ownership to pilot new channels, run bold experiments, and build the organic content playbook from scratch.
Project Overview: - Spearhead a strategic transition from basic brand awareness and aesthetic curation to transforming massive organic top-of-funnel reach into an active engine for high-intent leads and direct-response revenue.
Responsibilities: - Hands-on Execution (60% Strategy / 40% Doing): Serve as the core practitioner to scale native short-form content frameworks across TikTok, Instagram, YouTube Shorts, LinkedIn, and Facebook. - Own the Revenue Funnel: Take direct accountability for three key business metrics—Organic Reach, Lead Volume, and Attributed Revenue. - Executive-to-Team Bridge: Translate rapid, high-level feedback from executive leadership into clear, immediate directives for creators and external media partners. - Workflow Automation: Audit production pipelines and introduce AI automation and modern workspace tools to maximize team speed and content output. - Team Leadership: Direct, mentor, and align a small, highly capable internal team of strategists and manage an extended contractor network.
Must Have: - 5+ Years of Digital Experience: Demonstrated success in high-impact social media management or growth content strategy, with at least 2 years of direct team leadership. - Global Perspective: Deep, intuitive understanding of psychological angles, copy structures, and video hooks that convert audiences within Western markets (US/UK/Europe). - Hands-on DNA: Willingness to actively participate in tasks such as rewriting scripts, optimizing intro hooks, or analyzing platform data alongside the team. - Funnel Mastery: Strong grasp of user behavior, algorithmic distribution, and organic attribution mechanics to guide casual viewers into qualified leads.
Team / Culture: - Report directly to the Chief Growth Officer / CMO. - Manage 2 internal strategists, as well as external content creators and agency vendors. - Fast-paced, high-velocity team environment.
Location: - Kuala Lumpur, Malaysia. - Modern hybrid schedule: 2 days in-office weekly (every Tuesday and Thursday).
How to Apply: - Click the “apply” button. You may submit your CV or LinkedIn profile—whatever you have available. - The recruiter is happy to provide more information before you apply. - Every applicant or enquiry will receive a reply.
Note: - Employment passes, work visas, or relocation are not provided. - Only candidates with work rights in Malaysia will be considered.
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