Social Media Executive - Phillipines

About this role

This is a remote position.

Location: Philippines
Target Market: Filipino Community in the UAERole Overview

Travelwings is looking for a relationship-driven Social Media Executiveto lead localized brand marketing, partnerships, influencer programs, PR initiatives, mall activations, and community engagement while coordinating closely with the regional marketing team.

Key Responsibilities

• Develop and execute localized brand campaigns aligned with Travelwings' marketing strategy.

• Plan and execute mall activations, exhibitions, and offline events.

• Manage influencer identification, outreach, negotiations, onboarding, campaign execution, and performance reporting.

• Lead PR initiatives and coordinate with media partners.

• Build strategic partnerships with airlines, banks, malls, hotels, corporate organizations, and community groups.

• Coordinate localized social media content and campaigns with the central marketing team.

• Track campaign KPIs and prepare monthly performance reports.

• Build and maintain relationships with Filipino community groups, associations, schools, churches, and OFW networks in the UAE.

• Represent Travelwings at Filipino cultural events, exhibitions, and community programs.

• Develop partnerships with Filipino influencers, content creators, and media outlets.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.

•
3–4 years of experience in brand marketing, partnerships, influencer marketing, PR, or event marketing.

• Excellent communication, negotiation, and stakeholder management skills.

• Proven experience in influencer marketing, PR, partnership development, and event execution.

• Familiarity with AI tools such as ChatGPT, Gemini, or similar AI applications is an added advantage

Originally posted on Himalayas