Social Media Engagement Specialist

About this role

Who are we?

143 Studios is an award-winning media production company headquartered in Boston, MA focused on creating, producing, and publishing first-of-its-kind audio and visual content that inspires and empowers millions of people globally. We are the team behind the Golden Globe-nominated show The Mel Robbins Podcast, which is #1 most-followed show on Apple Podcasts. We’re also the same team behind The Let Them Theory, a cultural phenomenon with almost 10 million copies sold, six #1 Audible Originals, and professional development education for many of the largest companies in the world. Every day, our work reaches more than 40 million online followers around the world.

About the Role

143 Studios is hiring a Social Media Engagement Specialist to help strengthen how we listen, respond and learn from our audience across social media.

This is a social-first engagement role for someone who understands that community engagement is not just replying to comments. It is relationship-building at scale. It requires listening carefully, responding with discernment, identifying audience needs, protecting brand trust and helping people move more deeply into the Mel Robbins digital ecosystem.

In this role, you will support high-volume engagement across the Mel Robbins social ecosystem, including Instagram, TikTok, Facebook, YouTube, LinkedIn, Threads and other priority platforms. You will help ensure our audience feels seen, supported and thoughtfully guided toward relevant content, resources, podcast episodes, newsletters, campaigns and other brand touchpoints.

You will also help maintain clean and accurate tagging inside our social CRM, surface recurring audience themes, identify standout community stories and share useful observations with the Community team so we can better understand what our audience is saying, feeling, asking and needing in real time.

This role requires more than strong writing. It requires hands-on experience with social engagement, sound judgement in fast-moving comment environments, attention to detail, emotional intelligence and the ability to balance empathy, speed, accuracy and brand safety.

This position requires weekend coverage as assigned. Consistent and dependable coverage is an important part of the role, especially during high-volume audience moments such as launches, press moments, tours, book campaigns, viral content, major announcement and podcast spikes.

Experience using Sprinklr or a comparable enterprise social CRM platform, social listening, social care or community management platform is required.

What You’ll Be Doing

Daily Social Engagement

You will execute high-volume audience engagement across priority social platforms including:

• Instagram

• Facebook

• YouTube

• TikTok

• LinkedIn

• Threads

Responsibilities include:

• Respond to comments, questions, audience stories, and inbound social messages in a way that is warm, clear, accurate and aligned with the Mel Robbins brand voice and guidelines.

• Support daily engagement across priority brand, content, campaign and community moments

• Identify when to respond, when to hold, and when to escalate comments or messages for additional review

• Support surge engagement during major brand moments including campaigns, launches, podcast spikes, book moments, press cycles, tours, and viral content

• Help ensure that audience members are not just acknowledged, but thoughtfully guided toward the right next place in the Mel Robbins ecosystem.

Move the Audience Through The Digital Ecosystem

You will help turn social attention into deeper community connection.

Responsibilities include:

• Guide audience members toward relevant content, resources, newsletters, podcast episodes, free trainings, community moments and other brand touchpoints.

• Help create continuity between what people experience on social media and where they can go next to stay connected, supported and engaged

• Identify common audience questions or needs that may point to opportunities for clearer communication, stronger content pathways or better audience support

Social CRM Tagging + Workflow Hygiene

You will help maintain clean, accurate, and useful social engagement data inside Sprinklr.

Responsibilities include:

• Apply tags consistently across social engagement activity

• Track audience themes, sentiment, questions, feedback, testimonials, inbound trends, confusion points, and friction points

• Follow established workflows for tagging, routing, triage, and escalation

• Help identify gaps or inconsistencies in tagging and share observations with the Community team

• Support clean reporting by…