Social Media & Email Marketing Manager

About this role

Our client is a Sydney-based e-commerce business operating in the wholesale and retail garden decor sector with seven years of successful trading across Australia. They operate with a small, agile team that highly values initiative, accuracy, and leveraging modern AI tools to work smarter.
They are now seeking to hire a Social Media & Email Marketing Manager to lead organic social channels, execute automated email campaigns, and drive audience engagement. This role plays a vital part in building brand loyalty, nurturing customer journeys, and continually optimising marketing performance through data-led decisions.

Job Responsibilities
Social Media & Community Management

• Plan and maintain organic content calendars for Facebook and Instagram

• Write, create, and schedule engaging organic social media posts

• Manage all day-to-day operations within Meta Business Suite

• Prepare eye-catching graphics and creative assets using Canva and AI tools

• Monitor and respond promptly to routine social media comments and messages
Email Marketing & Automation

• Build and dispatch Klaviyo email campaigns, newsletters, promotions, and product launches

• Create and maintain automated email flows including welcome, abandoned cart, post-purchase, and win-back sequences

• Segment customer lists effectively based on engagement behaviour and purchase history

• Personalise email content for varied customer cohorts to boost conversion

• Conduct systematic A/B testing across subject lines, body content, offers, and send times
Strategy, Analytics & AI Integration

• Monitor performance and compile reports on engagement, open rates, click-through rates, conversions, and revenue

• Recommend actionable campaign improvements using performance data insights

• Support paid Meta campaigns through target audience research, creative preparation, and performance reporting

• Conduct regular competitor analysis, trend research, and content ideation

• Utilize AI tools such as ChatGPT and Claude daily to enhance productivity and content output

Requirements

• Minimum 5 years of experience in social media management or email marketing within retail or e-commerce

• Advanced hands-on proficiency with Meta Business Suite managing Facebook and Instagram accounts

• Advanced expertise in Klaviyo managing campaigns, flows, customer segmentation, and reporting

• Intermediate to advanced skill in Canva and generative AI tools such as ChatGPT or Claude

• High level of written English communication proficiency

• Data-driven mindset with proven capability to interpret metrics and adjust marketing strategies

• Reliable hardware setup with minimum i5/i7 10th Gen processor, 16GB RAM, dual monitors, and high-speed internet with a backup connection
Nice-to-Have Skills

• Prior experience in the garden decor, home, or wholesale e-commerce spaces

• Hands-on exposure to assisting with paid Meta advertising setup and creative preparation

• Practical experience writing custom AI prompts to streamline copy and design workflows
Benefits

• Permanent work-from-home set-up

• Dayshift (Australian Eastern Standard Time business hours)

• Full-time job

• HMO (STAFF only)

• Annual leave

• 13-month pay

• With Government mandated benefits