SME – AI-Powered Creative Strategy, Design, and Measurement

About this role

SME – AI-Powered Creative Strategy, Design and Measurement
Location: Remote - US
SweetRush has an exciting opportunity for a talented professional to join our Learning Design team!
Who We Are
At SweetRush, we believe that when you put people at the center of business, magic happens. As a global leader in learning and development, we blend high-end storytelling, emerging tech like AI and VR, and deep psychological insights to help organizations—from iconic global brands to essential nonprofits—flourish. We are a remote-first, tight-knit community built on a foundation of radical empathy and creative excellence. Our work isn’t just about the awards we win with incredible partners such as Hilton, Google, Bridgestone, Adidas, SHRM, and numerous others; it’s about balancing profit with a genuine desire to spread good in the world. If you are a caring innovator who believes work should be life-centered and impactful, then this is where you come in…
About the Opportunity
We are seeking a mid-to-senior level Creative Strategist, Performance Creative Strategist, or Social-First Creative Lead to serve as a Subject Matter Expert (SME) for an upcoming curriculum development project. In this freelance role, you will lead the rigorous quality, accuracy, and fidelity review of a four-course Coursera specialization titled AI-Powered Creative Strategy, Design and Measurement.
The course content is adapted from existing Meta webinars covering creative brief development, mobile-first design, generative AI creative workflows, and creative performance measurement. This is an active editing and validation role in which you will review, refine, correct, and augment AI-drafted course content generated by Coursera's tools to ensure absolute platform currency, realistic tool-usage guidelines, and learner engagement.

• Location: Remote (Global / US Preferred)

• Contract Type: Freelance / Independent Contractor

• Project Duration: Estimated execution across the development cycle

• Project Capacity: Not to exceed80 hours allocated across the full 4-course specialization program

• System Requirements: SweetRush is a remote organization; all resources must be technically savvy, have a strong internet connection, be comfortable with virtual collaboration tools (Google Drive, Slack, Airtable), and be available for scheduled live alignment syncs.

Salary/Hourly Range (US Only)
$60.00/hour
Your Impact and Responsibilities
As the primary technical authority for this specialization, you will ensure the curriculum accurately represents how marketers and designers develop strategic ad creative, use AI-powered tools responsibly, and measure performance. Your day-to-day responsibilities will be structured around three continuous review checkpoints per course:

• Checkpoint 1: Program Outline Review

• Review source webinars and supporting documents to evaluate generated outlines for logical flow, structural completeness, and sequencing.

• Attend live alignment calls with the Coursera and Learning Design teams to validate content at the structural level.

• Checkpoint 2: Full Course Atlas (Script) Review

• Conduct a deep-dive review of a Proof-of-Concept (POC) course to establish the standard for tone, depth, accuracy, and structure.

• Review remaining course atlases (.doc format via Google Drive) to ensure they mirror the POC standards and flag course-specific errors.

• Checkpoint 3: On-Platform Final Review

• Access the live Coursera staging environment to end-to-end test all interactive components, dialogues, and logic triggers.

• Validate final uploads against source webinars for absolute factual accuracy, brand alignment, and completeness.

• Continuous Quality Assurance & Content Creation

• Source-Fidelity Checking: Scrutinize all elements to ensure absolutely zero hallucinated or drifted Meta product claims.

• Creative Setup Workflows: Verify that setup steps for Ads Manager creative configurations, mobile-first layouts, and Meta AI features reflect the current live UI.

• Copywriting: Draft and refine XDP copy for product accuracy; review Donobu QA reports as required.

• Screencasting: Record high-quality technical screencasts following provided audio/room setup guidelines if needed to complement written text.

What You Bring - Required Skills
Experience & Background

• Performance Creative Specialist: Current, hands-on experience developing, testing, or directing mobile-first and AI-assisted ad creative for Meta campaigns.

• Seniority: Mid-to-senior level practitioner (5+ years of dedicated experience in creative strategy, ad design, performance creative, or digital campaign development).

• Industry Context: Background working in agencies, in-house creative teams, e-commerce, DTC, or performance creative studios where visual performance outcomes drive results.

• Meta Creative Mastery: Direct, current knowledge of Meta ad creative best practices across Facebook and Instagram placements, mobile-first design frameworks, and AI-driven workflow features.

Required Tool & Account Access

• Live Active Access to: Meta Ads Manager, Meta creative reporting dashboards, at least one generative AI creative tool environment (relevant to image generation, editing, or animation), and a portfolio or review environment.

• Instructional Awareness: Ability to evaluate if content is properly scoped for a mixed audience of entry-to-mid career marketing managers, analysts, and graphic designers (ensuring guidance is practical rather than overly simplistic or overly theoretical).

Core Capabilities to Validate

• Strategic creative brief frameworks that connect objectives to audience insights, deliverables, and KPIs.

• Mobile-first design principles (visual hierarchy, attention capture, small-screen readability, and format constraints).

• Realistic applications, constraints, and prompt-based workflows for generative AI images and motion-based assets.

• Structured creative testing approaches (comparing concepts, messaging…