SEO Manager

About this role

COMPANY DESCRIPTION

Givebutter is the most-loved nonprofit fundraising and CRM platform, empowering millions of changemakers to raise more, pay less, and give better. Nonprofits use Givebutter to replace multiple tools so they can launch fundraisers and events, use donation forms and donor management (CRM), send emails and text blasts—all in one place. Use of the Givebutter platform is completely free with a 100% transparent tip-or-fee model.

Givebutter has been certified as a Great Place to Work® every year since 2021, and is the #1 rated nonprofit software company on G2 across multiple categories.

Our mission is to empower the changemaker in all of us. We believe giving should be fun, so you’ll want to do it again, and we also believe that work should be fun, so that you’ll have the greatest impact. We are excited to hear from talented people who want to work with other talented people in making the world a butter place—and have fun along the way.

ROLE DESCRIPTION

Givebutter is hiring an SEO Manager to help scale our organic growth and discovery efforts. In this role, you'll partner closely with the Manager of Content Marketing to identify high-impact opportunities, drive strategic SEO initiatives, and help shape how people discover Givebutter across search and emerging discovery channels. You'll play a key role in translating insights into action, bringing forward recommendations, leading initiatives, building scalable systems, and helping the team adapt to an evolving search landscape. This is a high-impact individual contributor role for someone who enjoys balancing strategic thinking with hands-on execution and thrives on turning opportunities into measurable growth.

We want to hear from people who…

- Think holistically about SEO. You understand how content, technical foundations, site experience, and authority-building work together, and how to prioritize them to drive long-term growth.

- Balance obsession with perspective. You sweat the details that matter (and ignore the ones that don’t), knowing when to go deep and when to zoom out to keep long-term growth on track.

- At home in both planning and execution. You’re comfortable setting direction and rolling up your sleeves, shifting seamlessly between strategy and hands-on work.

- Build scalable ways of working. You enjoy turning successful ideas and workflows into repeatable processes that help the team move faster and operate more effectively over time.

- Care deeply about quality and results. You take pride in doing things well and creating work that delivers meaningful impact, for both the business and the people we serve. You care about creating genuinely useful content that earns trust, builds authority, and helps people solve real problems, all while driving measurable business outcomes and long-term growth.

- Experiment with intention. You embrace emerging search opportunities and new technologies, but always with a clear hypothesis, a plan, and a way to measure success. You use data, user behavior, and market insights to evaluate opportunities and inform decisions.

Responsibilities

- Partner with the Manager of Content Marketing to identify, evaluate, and prioritize opportunities that support Givebutter's organic growth and discovery goals.

- Lead keyword research, content gap analysis, competitive intelligence, audience research, and search trend monitoring to uncover high-impact opportunities.

- Translate search insights, performance data, and market trends into actionable recommendations that inform content strategy, optimization priorities, and future investments.

- Partner closely with Content, Brand, Growth, and Product Marketing teams to shape content plans, optimization initiatives, and scalable workflows that improve discoverability and performance.

- Drive the execution of strategic SEO initiatives, ensuring projects move forward effectively and deliver measurable impact.

- Collaborate with the Technical SEO Manager to identify, prioritize, and evaluate technical opportunities that improve organic visibility, discoverability, and user experience.

- Manage external SEO agencies and partners, providing direction, reviewing deliverables, and ensuring work aligns with strategic priorities and quality standards.

- Build and refine frameworks, documentation, and operating processes that make SEO and discovery efforts more scalable, consistent, and effective over time.

- Champion experimentation across traditional search, AI-powered discovery, and emerging channels, using structured testing and data-driven decision making to identify new opportunities.

- Stay ahead of changes in search behavior, platform evolution, and industry trends, translating emerging opportunities into recommendations that help Givebutter adapt and grow.

Requirements

- 5+ years of SEO experience with demonstrated ownership of strategic initiatives and measurable impact on organic growth.

- Strong expertise across content-driven SEO, on-page optimization, keyword strategy, and search-driven content planning.

- Working knowledge of technical SEO concepts and the ability to collaborate effectively on technical recommendations and prioritization.

- Proficiency with leading SEO and analytics tools (e.g., GSC, GA4, Ahrefs, SEMrush, Screaming Frog, Looker, etc.).

- Strong analytical skills with the ability to synthesize data, identify opportunities, and communicate actionable recommendations.

- Experience working cross-functionally and influencing priorities across content, marketing, product, and technical stakeholders.

- Excellent communication, organization, and project management skills.

- Experience building workflows, frameworks, documentation, or systems that improve team effectiveness and scalability.

- Curiosity about emerging search behaviors, AI-powered discovery, and evolving opportunities beyond traditional search engines.

MORE ABOUT GIVEBUTTER

Benefits…