SEO Lead (Local SEO & Google Business Profile — Home Services)

About this role

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JOB TITLE

SEO Lead (Local SEO & Google Business Profile — Home Services)

Location Remote

Time Zone US Time Zones (EST–PST)

ROLE OVERVIEW

We are hiring a highly experienced SEO Lead with deep, hands-on experience in home-services and service-based industries to lead and scale SEO delivery across a portfolio of US-based clients. This role is critical to performance and is not suitable for candidates without direct experience in home-services SEO (e.g., HVAC, plumbing, electrical, remodeling, roofing, junk removal, cleaning, painting).

You will own strategy and execution across local SEO, Google Business Profile (GBP), service-area businesses (SABs), competitive metro markets, and multi-location/franchise environments. This is a hands-on role focused on rankings, map pack visibility, calls, and booked jobs—not theory or generic SEO.

You’ll work closely with content, development, paid media/LSA teams, and account strategy to execute clear SEO plans and deliver measurable organic growth for service-based businesses.

KEY RESPONSIBILITIES

- Own SEO strategy and execution for a portfolio of home-services clients (HVAC, plumbing, electrical, roofing, remodeling, junk removal, painting, cleaning, etc.)

- Build and maintain SEO roadmaps covering technical SEO, local visibility, content, GBP optimization, and link acquisition

- Lead scalable SEO processes, templates, QA checks, and reporting standards across accounts

- Stay current on Google algorithm updates, local SEO changes, AI-influenced search behavior, and E-E-A-T considerations specific to service businesses

- Clearly prioritize actions that drive map pack rankings, organic leads, and phone calls

LOCAL SEO & GOOGLE BUSINESS PROFILE (GBP)

- Drive consistent GBP ranking improvements across primary and surrounding service areas

- Optimize categories, services, attributes, service areas, photos/videos, citations, and trust signals

- Conduct city-level and service-level keyword research for local expansion

- Support sustained map pack visibility in highly competitive metro markets

- Manage and improve local SERP performance for service-area businesses without storefronts

CONTENT STRATEGY & EXECUTION OVERSIGHT

- Build content strategies for service pages, city/location pages, blogs, and topical authority clusters

- Create SEO briefs aligned with local intent, conversion goals, and service-based search behavior

- Review content for SEO quality, local relevance, and lead-generation effectiveness

- Collaborate with internal and external writers (human and AI-assisted) while maintaining strict quality standards

LINK BUILDING & AUTHORITY DEVELOPMENT

- Coordinate link acquisition efforts (citations, outreach, partnerships, placements) suited to home-services verticals

- Maintain simple, scalable backlink playbooks that support local authority and trust

- Monitor backlink gaps, authority metrics, and competitive benchmarks

TECHNICAL SEO & ON-SITE OPTIMIZATION

- Run technical audits covering crawlability, indexation, internal linking, duplication, schema basics, and Core Web Vitals

- Work directly with WordPress and development resources to implement SEO improvements

- Support scalable multi-location site structures and internal linking strategies common in home-services businesses

PERFORMANCE, REPORTING & COLLABORATION

- Track performance using GA4, GSC, and SEO tools with a focus on leads, calls, and local visibility

- Collaborate with paid media and LSA teams to align messaging and growth priorities

- Communicate SEO priorities clearly to internal stakeholders and support consistent execution

REQUIRED QUALIFICATIONS

- 3–5+ years of hands-on SEO experience with direct, proven experience in home-services or service-based industries

- Demonstrated success improving local SEO and Google Business Profile rankings for service-area businesses

- Experience competing in highly competitive local markets (map pack + organic results)

- Strong familiarity with multi-location and franchise-style SEO structures

- Solid technical SEO foundation (audits, indexation, internal linking, CWV awareness, basic schema)

- Strong proficiency with WordPress, including on-page optimization and common technical fixes

- Ability to produce clear SEO documentation, briefs, roadmaps, and performance reporting

- Excellent organization and time management across multiple active client campaigns

- Non-negotiable: Prior professional remote work experience, fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana or similar), and experience supporting US- or UK-based teams/clients. Candidates without clear remote experience will not be considered.

Important: This role requires real-world experience in home-services SEO. Candidates without hands-on experience in service-based industries (HVAC, plumbing, electrical, roofing, remodeling, etc.) will not be considered.

PREFERRED QUALIFICATIONS

- Deep experience in one or more home-services verticals (HVAC, plumbing, electrical, roofing, cleaning, junk removal, remodeling)

- Experience with home-services CRMs and marketing stacks (ServiceTitan, Jobber, Workiz, Housecall Pro, or similar)

- Experience collaborating with paid media and Google Local Services Ads (LSA) teams

- Experience implementing and validating structured data/schema

- Experience mentoring junior SEO specialists or coordinating contractors/vendors

TOOLS & TECHNOLOGY

- Google Search Console (GSC), Google Analytics 4 (GA4)

- SEMrush and/or Ahrefs

- WordPress and common SEO plugins

- Local SEO & GBP tooling (citation management, listings, review workflows — tooling varies by client)

- Reporting dashboards and spreadsheets (Looker Studio, Google Sheets, or equivalent)

- Remote…